Sean Tresvant
Chief Global Brand & Strategy Officer
Taco Bell
Sean Tresvant joined Taco Bell in January 2022 as the Global Chief Brand Officer. In February 2023, he was elevated to Global Chief Brand & Strategy Officer, and in January 2024 he will become CEO of Taco Bell, succeeding current CEO Mark King after he retires at the end of this year. Sean currently leads a multi-functional team to fuel the cult of Taco Bell, overseeing Strategy, Global Communications functions, Food Innovation, Architecture & Design, as well as the Taco Bell International business. As CEO, he will assume global responsibility for driving Taco Bell’s growth strategies, franchise operations and overall performance.
Sean is leading Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact. Since joining Taco Bell, Sean has set a powerful strategic framework that has created iconic moments within culture and driven massive awareness and buzz for the brand, notably the Mexican Pizza Returnin April 2022, when he tapped pop star Doja Cat and country music icon Dolly Parton to rally behind the movement. He has empowered fan voices through the brand’s Voting program; found new ways to connect with fans through the Drag Brunch Tour and Metaverse Weddings; and is even working to liberate “Taco Tuesday” – because when tacos win, we all win.
Sean is a founding member of the Black Executive CMO Alliance (BECA) where he creates and advocates for opportunity and access for Black marketing professionals. Before his time at Taco Bell, Sean spent over 15 years at Nike working his way up from Director of Marketing for the Americas to Chief Marketing Officer for the Jordan Brand. He also spent time at Time Inc.’s Sports Illustrated brand and PepsiCo.
Born and raised in Seattle, Sean received his MBA from Seattle University and his BA and MA in Communications from Washington State University, where he also played basketball for the Cougars. Outside of work, Sean enjoys spending time with his two children, is an avid art collector and sports enthusiast.
Sean is leading Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact. Since joining Taco Bell, Sean has set a powerful strategic framework that has created iconic moments within culture and driven massive awareness and buzz for the brand, notably the Mexican Pizza Returnin April 2022, when he tapped pop star Doja Cat and country music icon Dolly Parton to rally behind the movement. He has empowered fan voices through the brand’s Voting program; found new ways to connect with fans through the Drag Brunch Tour and Metaverse Weddings; and is even working to liberate “Taco Tuesday” – because when tacos win, we all win.
Sean is a founding member of the Black Executive CMO Alliance (BECA) where he creates and advocates for opportunity and access for Black marketing professionals. Before his time at Taco Bell, Sean spent over 15 years at Nike working his way up from Director of Marketing for the Americas to Chief Marketing Officer for the Jordan Brand. He also spent time at Time Inc.’s Sports Illustrated brand and PepsiCo.
Born and raised in Seattle, Sean received his MBA from Seattle University and his BA and MA in Communications from Washington State University, where he also played basketball for the Cougars. Outside of work, Sean enjoys spending time with his two children, is an avid art collector and sports enthusiast.