Nidhi Dangayach
Nidhi Dangayach
Founder and Chief Executive Officer
Nidhi Dangayach co-founded Verlas in December 2019 with the mission to allow consumers to experience high-quality jewelry at the best value possible. The vision for the brand is to bring transparency, clarity, and consistency to the online shopping experience of high-quality jewelry, giving customers the confidence to shop for high-value jewelry online.

Nidhi has over a decade of experience working with global fast-moving consumer goods (FMCG) brands, nationally launching new consumer products, and strategic marketing campaigns in India. She learned the traits of the diamond industry from her father, who has independently run his jewelry business for 45+ years. She has also worked with one of the largest diamond and diamond jewelry manufacturing companies globally to activate and amplify brands for their retail clients across geographies. She worked closely with attorneys managing domestic and international intellectual property legal matters.

Nidhi is a Graduate of Diamonds from GIA, New York, and a Mathematics & Statistics Grad with an MBA in Marketing & Operations.