Neal Cohen
Neal Cohen
Co-founder and Chief Brand Officer
Tip Top Proper Cocktails
Neal Cohen is the Co-Founder and Chief Brand Officer of Atlanta-based Tip Top Proper Cocktails.
An Atlanta native, Neal attended The University of Michigan, from which he graduated in 2006 with a degree in American Culture. While in college, he worked as a part-time cheesemonger at foodie mecca Zingerman’s Delicatessen, where a lifelong love of all things culinary was initially sparked. After graduation, Neal returned to Atlanta to work for a local, cult-favorite radio station, AM1690 The Voice of the Arts, where he hosted prime time shows and produced interviews and performances with musicians and other figures in the Atlanta arts community. During his tenure at the station, he also began working with Superfly, an experience company that produced Bonnaroo, Outside Lands, and Comedy Central's Clusterfest. As Superfly’s Marketing Director, Neal built brands via visual identities, social media, and content creation. This intersection of music, food, and art would ultimately shape the core of his career path. 
Since cocktails had always been fairly unattainable in festival settings, Neal and his childhood friend (and fellow music industry veteran) Yoni Reisman began developing the concept that would become Tip Top Proper Cocktails before officially founding the brand in 2018. Since that time, Tip Top has gone on to receive numerous accolades, including the Garden & Gun Made in the South Award for the Drink category, USA Today’s 10Best Readers’ Choice Best Canned Cocktail Company, and BevNet’s Best of 2021 Award for Best New Spirits Products for the Shaken line.
In addition to his responsibilities as Co-Founder of the company, Neal serves as the company’s Chief Brand Officer, where he focuses on branding, marketing, and relationship-building for Tip Top. His hope is that consumers will see Tip Top as an embodiment of hospitality: a product that will help people more deeply enjoy and understand cocktails and all of the cultural spaces they inhabit, from home gatherings to live events and everything in between.
When Neal isn’t working, he enjoys attending concerts and discovering new music, taking food excursions across Atlanta, being outdoors, and most of all – having dance parties on his front porch with his family.