Katelyn Kroneman is the US Head of Auto, Restaurant and Travel Verticals for Snap Inc, where she and her team focus on helping brands deliver business results across the funnel. Katelyn helps advertisers utilize the power of augmented reality to build consumer appetite and drive conversations with a community of 397M+ Snapchatters.Katelyn joined Snapchat in 2016, and led the launch of the Restaurants vertical in 2019. She has been an avid user of Snapchat since 2013; It's her go to for the latest is pop culture and her primary way to communicate with her teenage daughter.Throughout her 20 year career in digital media, Katelyn has a proven track record in driving digital, mobile and linear sales. She considers herself very fortunate to work for and partner with brands that matter to her in both her work and personal life. Katelyn graduated from Vanderbilt University and currently resides in the Chicago suburbs with her husband and their two children.