Virginia Marsh is the Vice President of Data Partnerships at Fetch, the nation’s No. 1 rewards app and leading consumer-engagement platform. In her role, Virginia oversees all aspects of the data partnership pipeline, from identifying strategic opportunities to successfully closing deals to nurturing and expanding existing partnerships. With a focus on transforming raw data into actionable insights, Virginia maximizes value by helping partners understand the value of Fetch’s unique approach to first and zero-party data while also enriching it to create relatable personas for clients. Before joining Fetch, Virginia spent nearly two decades in business intelligence for leading retail and CPG companies, including CVS Health, Anheuser-Busch, L’Oreal and P&G.