After a decade of serving in a variety of senior marketing and sales leadership roles in the U.S. and globally at Eli Lilly & Company, where he helped build, launch, and manage some of Lilly’s and the pharmaceutical industry’s most successful and life-changing, billion-dollar brands, R. Ethan Braden serves as Executive Vice President and chief marketing and communications officer for both Purdue University and Purdue Global. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for five consecutive years, and the only university to be named a “Brand That Matters” by Fast Company magazine, Ethan leads a team of 100 employees and the overall Purdue system in the persistent pursuit of the next giant leap by passionately positioning, promoting, and protecting the $3 billion Purdue brand and portfolio worldwide.