Lola Bakare is an Anthem Award-Winning Inclusive Marketing Strategist, creator of the #responsiblemarketing movement, advisory board member at Sparks & Honey, and founder of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops that unleash new levels of success. With a wealth of experience on the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell (for world-class brands including Gatorade, Ronzoni, and Smirnoff). With private consulting clients across sectors including homebuilding, commercial real estate, private wealth, healthcare, tech startups, retail, and more, Lola’s uniquely empathetic approach comes from her deeply nuanced understanding of the unique challenges marketing leaders face across industries. She was recently named one of Adweek’s 2023 Creative 100 and is a LinkedIn Top Voice and Forbes CMO Network contributor. Her writing and commentary can be found in major publications, including Adweek, Harvard Business Review, Marketing Brew, & Business Insider, where she is recognized as one of 13 Top Consultants and Experts helping advertisers with diversity. Lola’s first book “Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy", is in the works with Kogan Page for a July 2024 release.