Carla Hassan
Chief Marketing Officer
JPMorgan Chase & Co.
Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firmwide marketing, which includes advertising, media, performance marketing, sponsorships, and customer insights and analytics for the Chase, J.P. Morgan and corporate brands.
Prior to joining JPMorgan Chase, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth.
Before her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.
Carla serves on the board of the AdCouncil and the Association of National Advertisers. Carla has received several awards and recognitions throughout her career, including being named one of the World’s Most Influential CMOs in 2021 and 2022 by Forbes Magazine and one of Business Insider’s 31 Most Innovative Chief Marketing Officers of 2022. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.
Prior to joining JPMorgan Chase, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth.
Before her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.
Carla serves on the board of the AdCouncil and the Association of National Advertisers. Carla has received several awards and recognitions throughout her career, including being named one of the World’s Most Influential CMOs in 2021 and 2022 by Forbes Magazine and one of Business Insider’s 31 Most Innovative Chief Marketing Officers of 2022. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.