Chief Marketing Officer
Deena Piquion currently serves as our Chief Marketing Officer for Xerox leading all aspects of global marketing and is responsible for enabling our go-to-market teams to generate revenue and build awareness and demand for Xerox, its offerings and new businesses. Prior to her appointment she served as SVP/GM of Xerox Latin America Operations which included full oversight and ownership of the region, go to market strategy and P&L performance for all routes to market including direct sales to enterprise, indirect sales through channels and production sales through GC. Deena has extensive P&L ownership and business experience. Prior to joining Xerox, Deena was with Tech Data Corporation (a leading global technology distributor) for 19 years, most recently serving as Vice President and General Manager of Latin America & Caribbean where she had full P&L responsibility for a $1B region and led the successful integration of an acquired competitor. Respected as a courageous and decisive leader, risk taker, and sound business partner, Deena earns a seat at the table wherever she serves. She has transformed organizational culture, tools, management systems and leadership teams with focus on customer centricity, digital transformation, post-merger integrations, moving to higher value, and optimizing cost to enhance profitability. With over 20 years of experience in information technology leading sales, marketing and operations teams, Deena takes a corporate vision and makes it reality. She intuitively sees the threads of opportunity in the market and drives material performance and P&L improvements. She has consistently delivered operational and expense improvements without sacrificing performance. Deena and her husband Jean-Marc have two children, Mateo and Maya and live in Miami, Florida. Deena is passionate about leadership, technology, emotional intelligence, personal branding, diversity and inclusion, and health and wellness. Jean-Marc is an entrepreneur, Mateo and Maya focus on their academics and competitive soccer. Deena is actively engaged in her community and is a dynamic blogger who created her own branded platform to share her tips on personal and professional growth with an engaged following in her industry. Visit www.iamdeena.com for more.