Katie leads marketing for the consumer banking and brand teams at Frost, a San Antonio, Texas-headquartered bank and one of the 50 largest banks in the U.S. by asset size. As part of her role, she is responsible for brand advertising and sponsorship strategy. Prior to joining Frost in 2022, she was Executive Director of Brand Marketing for IBM Watson, where she helped reshape the brand as the company’s AI technology for business. Past experience also includes launching the first iPhone, reinventing brand for a $1B health tech vertical, and scaling IBM's corporate social practice to be recognized as the most engaged B2B brand. She’s a patented inventor, mid-century design enthusiast, and proud Latina.