Dorian Morris
Dorian Morris
Founder and Chief Executive Officer
Undefined Beauty
A true champion of inclusivity, Dorian Morris is a beauty junkie with deep expertise across categories from cosmetics to haircare to skincare to food/wellness. She is the Founder/CEO of Undefined Inc, a clean, conscious, inclusive lifestyle brand focused on democratizing beauty/wellness and demystifying plant magic. The R&R Collection harnesses a "clean-ical" approach by pairing clinically proven actives with plant wisdom to RESET & REPLENISH your skin barrier. Dorian has built Undefined with a purpose-driven approach to brand building via her core pillar of Conscious Capitalism: strategically partnering with female founded, BIPOC, LGBTQ+ and small businesses across her supply chain because business empowers business. She believes we all deserve access to high-quality products that doesn't cost your first born child. Beauty shouldn’t be illusive or exclusive—let’s democratize it.
 
With a diverse leadership background, her previous experience spans Retail, CPG and Beauty—from leading US Marketing at Covergirl Cosmetics, spearheading Prestige Innovation at Sundial Brands and as an early employee and global Brand Manager at Kendo, LVMH’s innovative brand incubator. Prior to beauty, she started her brand management career at General Mills, sharpening her general management and brand building skills on legacy brands such as Chex Mix and Yoplait and started her career in the Macy’s buying office, mastering merchandising and portfolio management. She graduated from UCLA summa cum laude and received her MBA from Harvard Business School. A true wanderlust with an adventurous spirit, in her free time Dorian enjoys globetrotting (and has traveled to 60+ countries) and is a proud pet mom of a spunky Morkie named Monaco, who is Undefined's CPO (Chief Protection Officer).