As Co-founder of PlayersTV, Collin brings a rich blend of knowledge and practice as a digital content and marketing specialist with over a decade of experience in the sports content industry. He brings to the table a distinctive blend of digital sports marketing and content expertise. His inaugural venture, ShotMechanics Basketball, has amassed over 1.2 million YouTube subscribers and generated more than 150 million lifetime video views within the sports education sector. In addition, Castellaw's extensive resume includes content production, on-camera talent, and strategy consultation for major athletic brands and organizations, including Nike, Jordan Brand, and the NBA, to name a few.