Gen Z is quickly becoming a key piece of the consumer puzzle, as it matures and its spending power grows rapidly. But today, these audiences have shifted their attention and trust away from publishers towards people, aspiration to belonging, and exclusive to inclusive. So how can brands reach this key audience? The simple answer, the Creator Economy. In this session, Emma Harman, Chief Client Officer, Whalar and a panel of creators provide a guide to the Creator Economy, exploring the value of brands mobilising creators, culture, and commerce to engage communities and consumers at scale.