Rutger van der Stegen
Global Head of Desperados
Rutger van der Stegen is currently global Head of Desperados at Heineken N.V. He has broad commercial experience across multiple Heineken brands in the Netherlands as well as six years in South America, leading brand positioning, brand communication, innovations and channel activation. He has a passion for campaigns that have experimentation at their heart, either by co-creating campaigns with rising talents or partnering with partners to push party frontiers forward. He lives in the Netherlands with his family of five.