Full Name
Åsa Borg
Job Title
Chief Marketing Officer
Speaker Bio
Åsa Borg joined Polestar as Chief Marketing Officer in 2020 and has been instrumental in establishing Polestar’s brand image and elevating Polestar from an electric vehicle manufacturer to the embodiment of Scandinavian automotive luxury. Åsa has set up an inhouse creative team and global online marketing capabilities for driving brand and business.

She comes from an eminent background of over 20 years within both the marketing field and automotive industry and has held various roles within the Volvo Car Group, such as Chief Operating Officer of Care by Volvo (now Global Online Business), Vice President Marketing EMEA at Volvo Cars, and Marketing Director of Volvo Cars Sweden.
Åsa Borg