Lauren Walker’s career began in U.S. politics, shifted to strategic marketing at an Equifax spin-off, then after two years at Yale School of Management, progressed to product marketing, sales and consulting at IBM, to Chief Data & Digital Officer and ultimately Chief Operating Officer at a top global media agency, Dentsu international.

Lauren’s expertise is the result of experiences in digital and data strategy, data technology, data monetization and operational excellence within the context of customer experience: alignment advertising, marketing, and CRM.