Madeleine brings 12+ years of experience from leading marketing, e-commerce and CRM at the largest FMCG company and the 2nd largest appliance company in the world. Former speaker at E-tail Europe, Retail Week, FUTR, eCOM360 and industry influencer. In this fireside chat I'm looking forward to inspire you how you can use UGC (User Generated Content) to come even closer to your customers by humanizing your digital touchpoints.