Brandweek Sports Marketing Summit
Adweek’s Brandweek Sports Marketing Summit returns for its second year in a hybrid fashion - welcoming attendees virtually and in small, socially distanced groups from November 15-18.
Following a year of fan-free stadiums, leagues got creative with how they kept interest and excitement levels high. Now, the “Big Four” leagues and a plethora of esports competitions are gearing up to reintroduce fans to in-person events and marketers will once again have to find creative ways to engage the audience. Join Adweek to hear from leading sports pros on and off the playing field on how to handle a year of curveballs, upsets and transformation, along with what's in store for the future.
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