Ally Financial and American Eagle are reaching a new audience of gaming enthusiasts as Official Marketing Partners for /twitchgaming. As Twitch has grown in content, viewers and brand partners, it is expanding its brand sponsorship opportunities to more content outside of competitive esports streams to create custom activations. Join Adweek as we sit down with Ally Financial, American Eagle, and Twitch to learn why this audience is attractive to brands and how the explosive growth of esports leads to more opportunities for marketers.