More than ever, brands must engage with younger consumers in authentic and genuine ways to remain culturally relevant. To do this, the NFL is focused on growing their fan base by creating the right content on the right platform customized for the right community. In this session, Tim Ellis, NFL EVP and Chief Marketing Officer, and Ian Trombetta, NFL SVP of Influence Marketing, will highlight some of the emerging platforms they’re using to engage new audiences to football fandom, including TikTok, where the NFL is leaning into trends in creative ways, as well as new technology like NFTs.