Name
The Return of IRL: Curating Experiences for Consumers
Date
Monday, November 15, 2021
Time
1:10 PM - 1:30 PM (EST)
Lindsay Ulrey Robert Klara
Description

As a partner of the United States Tennis Association for nearly three decades, the pressure was on at this year’s US Open to deliver fans an experience like no other. Hear from Lindsay Ulrey, VP of Global Sports Experiences and Partnerships at American Express on how the financial services company puts card member satisfaction at the forefront of its marketing strategy, and how serving up special moments like the US Open creates exciting experiences for its members.

Session Type
Main Stage