Created in America, popularized during the American Revolution, professionalized before the turn of the 20th Century – baseball’s roots in this country run deep. But does the sport’s rich history matter to the global fan of the future? Baseball marketing executives from the Braves, Cubs and Red Sox will share their challenges in pursuing the next generation of fans – but they’ll also explain why baseball is uniquely suited to withstand the next 100 years, and how their evolving playbooks are honoring history without getting lost in it.