Name
Your Logo Goes Here
Date
Tuesday, November 16, 2021
Time
11:55 AM - 12:15 PM (EST)
Description
The NHL made the call this summer to allow marketers to add branding on official uniforms during games starting with the upcoming 2022-23 season.
Join Adweek as we hear from NHL Chief Business Officer Keith Wachtel, who spearheaded this marketing effort, on the pros and cons of jersey sponsorships, along with additional brand monetization opportunities the team has developed this season for the league and clubs.
Session Type
Main Stage