For the first time in the history of collegiate athletics, Student-Athletes have the ability to monetize their name, image and likeness across all sports and divisions. Rule changes now allow them to engage with brands and retailers for sponsorship opportunities, including product endorsement on social media, events and personal appearances, and more. This means big-time ROI results, unmatched audience engagement, and hyperlocal reach.

In this session, join Inmar's VP of Social Commerce, Leah Logan as she explores how NIL can be woven into a larger marketing strategy and used to reach specific audiences with success.

Attend this session and learn:

• How to bring NIL to life in unique ways for your brand to foster interest and engagement
• How to craft effective NIL activations and the metrics of success to keep top of mind
• How to carefully select an experienced body of relevant, engaging talent
• How to navigate the nuances of compliance and ensure brand safety