Athletes at the top of their game have long made for great spokespeople; as long as the message was controlled, the levers of influence contained, the ability for sports fans to indulge in escapism and entertainment uninterrupted. But that's all changing. And fast.
A 2020 Nielsen study found 70% of American fans expect athletes to be involved in creating social change, and a similar majority want brands and rights holders to support them. Teams, leagues, and sponsors are taking notice --- as are the established sports figures stretching their influence in new ways, not to mention the soon-to-be stars developing their platforms for the future.
Tune in as we discuss the now and next of blending athletics and activism. Victoria Anderson, from cultural marketing agency, 160over90, will be in conversation with Allyson Felix and Candace Parker -- two sports icons who have been doing just that throughout their storied careers.