Name
The Future of eSports
Date
Thursday, November 18, 2021
Time
11:05 AM - 11:25 AM (EST)
Kristin Connelly Patrick Kulp
Description

With sports arenas now returning to live events, esports tournaments can now also benefit from IRL fan experiences. And that experience is even more elevated thanks to the acceleration of gaming technology over the past two years.

Join Adweek as we hear from Kristin Connelly, Vice President of Global Brand Marketing at Activision Blizzard Esports on the rise of esports, and the innovative ways Activision engages with fans.

Session Type
Main Stage