Fans have rising expectations for what a good experience looks like and want interactions to be customized to their personal needs. As sports teams and leagues shift marketing strategies to focus on retention, re-engagement and defining what’s next, technology is helping build relationships and ensure the loyalty of their fans. After all, intriguing, interactive programs help ensure that fans are continuously invested with their franchise no matter the season.

Join Adweek as we hear from Leah Royer, vice president of database marketing, Monumental Sports & Entertainment (MSE), and Toby McAuliffe, senior director, Sports Marketing and Business Development, Oracle, about how to use data to fuel fan experiences built to last a lifetime.