Name
Sports at the Intersection of Tech and Innovation
Date
Thursday, November 18, 2021
Time
1:10 PM - 1:30 PM (EST)
Description
Gaming saw big gains over the past two years as homebound sports fans opted to connect and game online. EA SPORTS, home to FIFA and Madden NFL, took virtual experiences to the next level by building out communities that connected passionate fans with memorable moments. Join Adweek as we hear from Andrea Hopelain, EA SPORTS' SVP of Brand, on next-gen strategies to keep up this record-breaking momentum.
Session Type
Main Stage