72andSunny Co-Founder Glenn Cole and Hecho Studios President Celeste Hubbard-Breen discuss the impact Sport related content extends beyond the court and elevates social movements and conversations around pay equity, gender equity, social justice, mental health awareness, newly awarded student athlete economic power. Through case studies and antidotes, Glenn and Celeste will illustrate the effect of purposeful sport content on how sport is played, marketed and experienced. They will also explore the connection between content created by athletes, teams, leagues, and brands, and the shaping of culture and our economy.