Jon Stainer is currently the Managing Director of North America and oversees all client services and commercial activity in the U.S., Canada and Mexico. He engages with over 300 clients across leagues, teams, sports properties, sponsor brands, media platforms and agencies. He has been in this role since 2018, when he moved to the U.S. after managing Nielsen Sports U.K. and Ireland.

Jon has led multiyear relationships with the NFL, NBA and Premier League during his time at Nielsen, and he has been influential in driving multifaceted media research and sponsorship analytics solutions to these clients to support their audience and commercial growth. Jon’s international perspective on the sports industry is fueled by his time spent working on three Olympic Games and two FIFA World Cups.

Jon holds a Bachelor of Science degree from Loughborough University and is an alumni of Hult Ashridge Executive Education. Jon was formerly a Non-Executive Director of English Lacrosse and was named to the Leaders Sports Awards 2018 class of Leaders Under 40. Jon currently serves on Sports Innovation Lab’s Sponsorship Leadership Board and is a regular contributor to the sports industry media. He resides in Connecticut with his wife and four children.