Having joined adam&eveDDB in 2017 with her creative partner Genevieve Gransden, Selma has been at the heart of many award-winning campaigns for major global brands including EA Sports, the International Paralympic Committee, Peloton, John Lewis and H&M, with the duo’s work consistently delivering on their ambition to create campaigns that make people feel something. Selma hopes that by blazing a trail in the industry, she can inspire other people of colour and women to join – without comprising who they are and where they’ve come from.