A look at what's ahead. 

Well beyond BtoB or BtoC, being a brand that matters to people and meets their needs takes more than tactical know-how or incremental tweaks. It takes the kind of wholesale, intentional marketing strategy and leadership that drives sustained meaning and value. It's about being a business-to-culture marketer, and Cisco's Carrie Palin and Mastercard's Raja Rajamannar are examples of brand leaders who know how to not just harness culture but become an essential part of its fabric to support businesses and enhance consumers' lives. Here's a dive into the decisions they've made and didn't make, missteps, and wins.

More details to be announced! 

As the 50+ demographic emerges as a formidable force in the marketplace, numerous opportunities arise to engage this lucrative market effectively. Discover how brands can leverage their unparalleled spending power and influence on trends across various sectors. Gain insights into their unique consumer behaviors and learn how to drive business growth by tapping into this powerful age group.

Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing.

Join us for a retrospective from leading brand practitioners -- they'll dig into practical learnings around how they've engaged with creators, pitfalls to avoid, and opportunities to capitalize on. 

More details to be announced! 

Take a break and enjoy some food!

More details to be announced! 

More details to be announced! 

Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum.

As TV consumption evolves with new technology, marketers must tackle the challenges of measuring multiscreen and multiplatform TV. Gain insights on balancing spends between linear and streaming, reaching fragmented audiences, and understanding the impact of digital transformation on TV measurement and advertising.

Thank you for joining us! 

A look at what's ahead. 

In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. Michael Sugar, an Academy Award-winning producer and the founder of Sugar23, brings his visionary expertise to this session. He will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises.

More details to be announced! 

Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
 

More details to be announced! 

With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels.

In today’s fast-paced market, a brand's ability to adapt and transform is crucial for long-term success. Join brand marketing leaders as they share the process of revitalizing a brand's identity, ensuring it resonates with modern consumers.

Take a break and enjoy some food!

Join former GE CMO and current Said Differently CEO Linda Boff as she shares her unique transition from the brand to the agency side. Boff will candidly discuss the loves and challenges she faced with agencies as a CMO, highlighting what’s broken in the industry through real-world examples and case studies. Gain insights into the complexities of both worlds from one of the industry's most respected leaders.

More details to be announced!

In an age where technology seamlessly integrates with our daily lives, the potential to elevate human experiences through innovative tech solutions is boundless. Brand leaders discuss how cutting-edge tech like VR, AR, and AI are transforming activations, events, and even collaborations, making every interaction not just memorable, but transformative.

More details to be announced! 

More details to be announced! 

Thank you for joining us! 

A look at what's ahead. 

In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained.

More details to be announced! 

More details to be announced! 

More details to be announced! 

Retail media has great promise, but issues with measurement and fragmentation can deter people from investing. In this session, you’ll learn the best tips and tactics to overcome these issues. You’ll learn what questions to ask of retail media networks so you can figure out what works best for you, and how to work across multiple networks to ensure your dollars are well spent.

Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into

Take a break and enjoy some food!

After a years-long marketing hiatus, Chili's was ripe for a comeback. The brand's sleeping giant was immense consumer love just waiting to be harvested. Chili's set in motion a bold, ambitious and unignorable strategy to reignite its base and ensure top of mind awareness across demos. In this session, Chili's and its creative partner Mischief unpack the playbook which has been the fuel behind cultural moments like the smash hit reunion of Boyz II Men for "Baby Back Ribs” and "Chili's Wedding Catering" (from idea to execution in just three days).

Purpose is an oft-used term but what does it really mean--and how does it drive results for brands? In this session, you’ll learn how to find a purpose that not only resonates with consumers, also aligns with your company’s own initiatives. And you’ll learn how to make sure you design purpose-driven marketing strategies that still ladder into business outcomes.

Maintaining brand safety has become a critical concern for marketers and advertisers. This session will address the unique challenges brands face in ensuring their messaging and placement align with their values while avoiding controversy. 

The digital and streaming landscape is thorny, with a lot of bad actors finding new ways to take your ad dollars without giving any value whatsoever. In this session, you learn techniques to both spot and avoid the red flags to make sure you get exactly what you pay for when you’re buying digital and streaming ads.

More details to be announced! 

Thank you for joining us! 

Optimal performance in the brand industry requires fuel for the mind, body, heart and soul. 

People—and brands—that perform at their best have access to the knowledge, tools, trainers, tips and tricks to exercise the muscle behind some of the most impactful and dynamic marketing organizations, teams, campaigns, strategies and financial wins. 

Brandweek Day 4 will dive into this concept of performance—in all the ways it matters. 

Join us to celebrate the multifaceted nature of performance, where athleticism, leadership, and mental perception come together to shape the future of branding and spur both brands and individuals to new success. 

Meet with tactical branding gurus, participate in group exercise classes, hear firsthand from some of the world’s elite athletes on their physical and mental game plans, compete in culinary showdowns, go head-to-head with peers in agility-course races, participate in a live masterclass and more. 

As our impactful week comes to a close, we'll send you off to the Phoenix airport with a hearty lunch. Until next year Brandweekers!