10:00 AM - 4:00 PM
Registration
Registration (Hotel Lobby)
 

Join us on Arrival Day! Pick up your credentials and enjoy all that the beautiful Arizona Grand has to offer, including fantastic pools, a water park, golf and activities galore! 

 
3:00 PM - 5:00 PM
Registration
The Brandweek Open presented by Johnnie Walker (Arizona Grand Golf Course)
 

Join ADWEEK and Johnnie Walker for an afternoon of golf on arrival day! 

 
5:00 PM - 7:00 PM
Experiences
The Brandweek Welcome Reception (Palm Court and Paseo West)
 

Make sure to arrive on Sunday in time for our kick-off! We'll toast to an unforgettable week of connection-building and knowledge-sharing to come!

 
7:00 AM - 8:00 AM
Wellness Activity
Morning Wellness with Yoga Box (Athletic Center)

Join us for Brandweek’s first Morning Wellness session, led by Carly Allinson of Phoenix’ Yoga Box. This class combines the strength-building postures of Power Yoga with the breath-to-movement flow of Vinyasa, designed to tone your body, increase flexibility, and align your mind and body. You’ll leave feeling strong, open, and ready to take on the day!

 
8:00 AM - 9:00 AM
Networking
Breakfast (Canyon Ballroom)
 
 
8:00 AM - 5:00 PM
Registration
Registration (Palm Court)
 
 
9:00 AM - 9:05 AM
Main Stage
Setting the Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:05 AM - 9:30 AM
Main Stage
Unleashing Sports, Startups, and the Future of Advertising with Alexis Ohanian

Join Alexis Ohanian for an unfiltered look behind his game-changing ventures—from co-founding Reddit to launching Athlos and revolutionizing women’s sports. He’ll share what drives his passion for sports, how he’s breaking the mold with brand partnerships, and his insights on navigating the AI-driven advertising world. Expect bold takes, insider stories, and a glimpse into the future of marketing and sports.
 

 
9:30 AM - 10:00 AM
Main Stage
Marketing Vanguard Podcast Live: Thriving in an Era of Business-to-Culture

Well beyond B2B or B2C, being a brand that matters to people and meets their needs takes more than tactical know-how or incremental tweaks. It takes the kind of wholesale, intentional marketing strategy and leadership that drives sustained meaning and value. It's about being a business-to-culture marketer, Mastercard's Raja Rajamannar and Opella's Claudine Patel are examples of brand leaders who know how to not just harness culture but become an essential part of its fabric to support businesses and enhance consumers' lives. Here's a dive into the decisions they've made and didn't make, missteps, and wins.

 
10:00 AM - 10:25 AM
Main Stage
AI Real Talk: Now is the Time to Move Beyond the Hype

Everyone's talking about AI, but do we really understand it? According to a recent SAS global survey of marketers, the answer is largely “no.” The survey showed that 63% of marketers use GenAI in their professional lives daily, but only 5% claim to completely understand GenAI and its potential impacts on business processes. Join SAS and The Nature Conservancy as they dive into the realities and myths of all types of AI, how marketers can (better) use it to move the business forward, and what’s needed to prove its value.

 
10:25 AM - 10:50 AM
Main Stage
The Untapped Consumer Segments Brands Can't Ignore

Brands are constantly seeking new consumer insights to tap the unique spending power of each generation. But do you know where the greatest centers of untapped opportunity exist? Are you missing out on the revenue that comes from meeting the needs of a powerful age group? The answers might surprise you--and can make the difference between brand wins and misses.


We'll reveal the values, demographics, and trends of consumers of all ages that drive both brand and bottom line growth. From new research from a brand powerhouse - AARP - and insights put in practice by other industry leaders, learn how some of the strongest brands out there are changing their approach and broadening their lens to seize growth, market share and loyalty.

 
10:35 AM - 11:20 AM
ADWEEK House
Data Redux: Putting Customers First (Vista Lounge)

This was supposed to be the year cookies went away, but that's not happening. Still, Google's new plan for third-party cookies will likely greatly limit their availability, not to mention mounting privacy legislation that makes businesses' use of third party data increasingly tricky. What are other ways brands can find the right audience? How can brands build up their stores of first-party data that feels like a meaningful value exchange for their customers? We'll explore how brands should now approach their data strategy and what this means for the evolving customer-brand relationship.

 
10:50 AM - 11:20 AM
Networking
Networking Break
 
 
11:20 AM - 11:45 AM
Main Stage
Case Study Spotlight: The Brand-Culture Connect

Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing.

 
11:45 AM - 12:10 PM
Main Stage
GenZ-ify Your Brand: The Ultimate Playbook for Winning Over the Next Generation

Join us for a retrospective from leading brand practitioners -- they'll dig into practical learnings around how they've engaged with creators, pitfalls to avoid, and opportunities to capitalize on. 

 
12:10 PM - 12:25 PM
Main Stage
How CMOs Can Get the Work They Deserve in 2024: A Conversation with W+K Portland President Jason White

Jason White has seen both sides of the agency/brand model up close and first hand. Beginning at W+K in the early 2000’s, he then left to go brand side working as the CMO for companies such as Fanatics Betting and Gaming, MTV, Beats by Dre, and Curaleaf, before coming back as President of W+K Portland in 2024. 

Now, one year back into agency life, Jason will discuss the ways W+K bridges the disconnects between agency and client in order to build a thoroughly modern brand, as well as explore the type of work that results from partnerships when they’re tapped into these modern brand-building principles.

 
12:35 PM - 1:35 PM
Networking
CTV Doesn’t (Just) Do What You Think It Does - Invite Only Lunch (South Mountain K / Kaibab)

Update your registration if you are interested in attending this exclusive lunch
Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes.

In this exclusive session, MNTN and ADWEEK will dive into the data and explore how marketers can maximize the opportunities of the data-rich roots of the platform. Hear expert insights on how you can better leverage the measurement and attribution capabilities of CTV as a performance strategy and how CTV is turning results for brands of all sizes.

 
Networking
Lunch (Canyon Ballroom)

Take a break and enjoy some food!

 
1:25 PM - 1:55 PM
ADWEEK House
Experience How Rad Golf Brings Tech to the FORE-front on the Green (Vista Lounge)

In this immersive experience, Arizona-based golf tech company Rad Golf – backed by household names like Michael Phelps and Wayne Gretzky – will showcase its custom board made in collaboration with the industry veterans at Golden Tee. Attendees can explore Rad’s ecosystem of top tier products that are disrupting the market with innovative and tech-forward golf gear. Play through and check out brand products including watches, speakers, and their recently released Lazer+ - the most technologically innovative rangefinder on the market.

GIVEAWAY! Attendees will also have the opportunity to enter a raffle for the chance to take home their very own Rad Golf SOUND speaker (with case) to elevate your experience the next time you hit the green. 

 
1:45 PM - 2:15 PM
Workshop
Explore How Rewards Make a Better Ad: A.1.’s Secret Sauce for Driving Market Leadership (Sonoran Sky Ballroom 6-8)

A.1. Original Sauce is on a mission to reignite the brand as the #1 sauce for red meat with today’s consumer. In this workshop, leaders from A.1. and Fetch, America’s Rewards App, will dive deep on how they resurfaced an old partnership to identify and target new shoppers, capture competitive buyers, and boost spend among loyalists with personalized offers and points through the rewards platform.

Discover how brands can apply learnings from A.1.’s ambitious, “high steaks” growth strategy and leverage data-driven insights for unprecedented personalization at scale on a platform that proves investing in lifelong consumer relationships is stronger — and more efficient — than an ad buy.

 
Workshop
Measuring the Real Impact of Influencer Marketing (Sonoran Sky Ballroom 4)

Influencer marketing has moved beyond vanity metrics; it’s now about measuring real impact. This workshop will dive into how brands have shifted the focus from superficial metrics to more meaningful – and measurable – outcomes. Get a sneak peek at new research from Linqia that showcases the evolving role of creators and why leveraging their content beyond standard social channels exponentially magnifies your brand reach and impact. Learn how brands that engage their CMOs and boardroom decision makers in the endless opportunity of influencer strategy helps drive business success.

 
Workshop
How to Take Your Video ROAS to the Max (Sonoran Sky Ballroom 5)

In a world where TV and streaming collide, how do you make your advertising dollars work harder? Join Kyler Blackmore, Media Director at Balance of Nature, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they dive into measurement best practices and learnings around optimizing cross-platform ad spend. Get the inside scoop on how Balance of Nature overcame attribution challenges by tying ad exposure to website traffic and gaining insight into creative-level performance.  Learn how brands who leverage cross-screen measurement and deterministic connections between linear TV and streaming investments are driving more efficient and effective business growth.

 
2:15 PM - 3:00 PM
ADWEEK House
Streaming Excellence: How Brands are Growing With the TV Landscape (Vista Lounge)

The power of streaming television shows no signs of slowing, gaining traction across platforms and industries, and creating unprecedented opportunities for brands to activate and engage with intended and new audiences. This conversation will tune in to the dynamics, trends and potential streaming presents to marketers today – and what’s next.

 

 
2:20 PM - 2:35 PM
Main Stage
How to be a CMO in the age of AI

How do you convince a board room to buy into the power of AI? How do you galvanize a leadership team to leverage AI? How do you encourage apprehensive Marketers to be curious about AI? Discover what makes or breaks successful AI adoption in Marketing organizations from Siddharth Taparia, Fortune 200 commercial real estate company JLL’s Chief Marketing Officer, in this engaging and candid session. 

 
2:35 PM - 3:00 PM
Main Stage
Reviving Commitment: The State of DE&I in 2024

Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum.

 
3:00 PM - 3:15 PM
Main Stage
10 Brand Tips in 10 Minutes

Northwestern Mutual's CMO Lynn Teo reflects on her team's recent launch of their new A Better Way to Money(TM) brand campaign and reveals her top 10 tips for building impactful positioning and a brand identity that inspires consumers and clietns to take action. She shares her lessons learned as it relates to modernizing a legacy brand, to diversifying a media mix, activating a distribution system and more. 

 
3:00 PM - 3:30 PM
ADWEEK House
Redefining Brand Marketing for a Purpose-Driven Generation (Vista Lounge)

Join Hinge’s CMO, Jackie Jantos, and Director of Social Impact, Josh Penny as they dive into the future of brand marketing.  

More than any other generation, Gen Z connects the tangible activities of a business to the brand’s values. At Hinge, the commitment to daters extends beyond the app to consider the holistic social lives of a generation bearing the brunt of the loneliness epidemic. They believe that global brands have an important role to play in social change and that the future of marketing is in action over words. Experience an in-depth conversation about the dating app’s approach to building authentic, long-term partnerships, all while encouraging users to meet in person through programs like One More Hour. Jackie and Josh will provide unique insight into how Hinge’s authentic marketing strategy allows them to connect with their core audience, Gen Z, and help them feel less lonely. 

 
3:15 PM - 3:35 PM
Main Stage
Press Play on Effective TV Advertising

TV advertising holds strong as one of the largest marketing channels, with advertisers investing $59 billion in linear TV and $29 billion in Connected TV this year alone. But the channel can be complex and expensive, especially for those needing to prove its business value as other platforms vie for valuable advertising dollars. Tune in and gain key insights on strategies for lowering costs, increasing ROI, and making the most of your linear and streaming TV campaigns. 

 

 
3:40 PM - 4:05 PM
Main Stage
Mindful Leadership: Unlocking Creativity and Innovation With Deepak Chopra

Bestselling author and integrative medicine pioneer Deepak Chopra joins us to unlock the connection between mindfulness and creativity – to spur business and leadership innovation.

 
4:05 PM - 4:10 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
4:15 PM - 4:35 PM
Breakthrough Brands Oasis
The GORUCK Journey: Leadership, Resilience, and Building a Tribe (Sonoran Sky 1-3)

Join Jason McCarthy, founder of GORUCK, as he shares the story of how his experiences as a Green Beret inspired the creation of a brand built on leadership, resilience, and community. Learn how GORUCK grew from a single backpack into a movement that challenges people to push their limits and build stronger connections.

 
4:40 PM - 5:00 PM
Breakthrough Brands Oasis
Reimagining Mental Fitness: Breaking Stigmas and Shaping the Future (Sonoran Sky 1-3)

Join Wondermind Co-founder, Mandy Teefey, for an insightful session on how they're redefining mental fitness. Discover their role in breaking stigmas, shifting conversations, and transforming the mental health landscape to create a more supportive and inclusive community.

 
5:05 PM - 5:25 PM
Breakthrough Brands Oasis
Snack Attack: Legally Addictive Foods (Sonoran Sky 1-3)

Discover how Legally Addictive Foods transformed a simple idea into a crave-worthy snack brand that resonates with consumers. Founder and CEO Laura Shafferman will share the brand's journey from home-kitchen concept to cult-favorite, highlighting the marketing strategies behind their rapid growth. Learn how taking inspiration from fashion and music for their packaging helped them build a loyal customer base and stand out in a crowded market.

 
5:15 PM - 6:45 PM
Experiences
ADWEEK Connect 1:1s (ADWEEK House, Vista Lounge)
 
 
5:30 PM - 6:30 PM
Breakthrough Brands Oasis
Breakthrough Brands Oasis Happy Hour (Sonoran Sky 1-3)

Join us for a networking happy hour with all of the brands who participated in Day 1 of Breakthrough Brands!

 
7:30 PM - 10:30 PM
Experiences
The Brandweek Biergarten Fest (Canyon Lawn)

Join us on the Canyon Lawn for a theme night not to be missed! Expect delicious food and cocktails, great music and a gorgeous locale. 

 
10:30 PM - 11:59 PM
Experiences
Nightcap presented by IRCODE(ADWEEK House, Vista Lounge)

Not ready to end the party? Join us for more good times at Vista Lounge.

 
7:00 AM - 8:00 AM
Wellness Activity
Morning Wellness with GORUCK (Athletic Center)

Start your day with a Morning Wellness Session focused on Rucking—a low-impact exercise inspired by military training that involves walking with a rucksack (aka weighted backpack). Join Jason McCarthy, Co-founder of GORUCK, as he leads a rucking session on the walking trail around the resort. Perfect for all fitness levels, this session will help you build strength and resilience while enjoying the great outdoors. Please meet at the Athletic Club onsite at The Arizona Grand. 

 
8:00 AM - 9:00 AM
Networking
Breakfast (Canyon Ballroom)
 
 
8:00 AM - 5:00 PM
Registration
Registration (Palm Court)
 
 
9:00 AM - 9:05 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:05 AM - 9:35 AM
ADWEEK House
Beyond the 30: There’s a Social For That (Vista Lounge)

Rethink everything you think you know about TV spots. Need to tell a brand story? There’s a social for that. Want to display heart-stopping creativity? There’s a social for that. Promote a CTA? There’s a social for that. But let’s be honest: the industry still thinks of social as a small piece of the pie. We’ll get real on what’s real in social, the underpriced opportunities, and where marketers need to be putting their dollars now—and why.

 

 
Main Stage
Brands as Entertainment: The New Dynamics of Building a Franchise

In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. We will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises.

 
9:35 AM - 10:00 AM
Main Stage
Deviating from the Expected to Drive Growth

Customers today expect more value for their money along with an exceptional experience, putting pressure on marketing budget decisions and having CMOs ask “How do I deliver maximum impact for my brand and my business?” Brands today need to reimagine their growth strategies and balance personalization with authentic consumer connections. Tune in to explore how marketers can enhance existing programs while developing new ways to engage with stakeholders to rewrite strategies that build a foundation for growth in the years to come.  

 
9:45 AM - 10:15 AM
ADWEEK House
Bobbie’s Formula For Advocacy And Influencer Marketing (Vista Lounge)

Come join Bobbie’s VP of Marketing, Cat Canada, and Partnership Lead, Celeste DePaola, for a fireside chat with AdWeek Community Editor Luz Corona to discover how Bobbie has harnessed the power of influencer partnerships to champion a cause far beyond traditional marketing. Explore a behind-the-scenes look at their ‘Parents Push Harder’ campaign with Naomi Osaka where Bobbie and Naomi harnessed their platforms and her return to the court as a mother to support federal paid leave. Learn how Bobbie uses advocacy driven marketing to create intentional partnerships that authentically supports parents, advances policies, and brings value to the brand and business. Join us as they share their formula to leveraging social media influencers and influencer partnerships for the greater good.

 

 
9:45 AM - 10:30 AM
Marketing Vanguard Lounge
To AI And Not To AI (Marketing Vanguard Lounge, Palm 2AB)

Two years after the launch of ChatGPT, investors keep pouring billions of dollars. Yet, a recent study shows that the term AI is turning off customers. But unlike NFTs and metaverses, AI is likely to stay.

In this debate-style discussion between Rei Inamoto, founding partner of I&CO, a creative marketing and innovation firm with offices in NY, Tokyo, and Singapore, and David Lee, Chief Creative Officer of Squarespace, will on purpose take contrarian views to discuss why and how we should “AI or not AI.”

Moderated by the Chief Experience Officer of ADWEEK Jenny Rooney, Rei and David will argue for and against AI. But here’s the catch: they won’t know which side they need to take until Jenny says so.

Join this exciting session to hear two of the most influential creative minds in the game today debate on the hottest topic.

 
10:00 AM - 10:25 AM
Main Stage
Can We Make This Relationship Work?: Blueprint for a Successful CMO-CEO Partnership

Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
 

 

 
10:25 AM - 10:55 AM
Networking
Networking Break

 

 

 
10:35 AM - 11:20 AM
ADWEEK House
Profiling the Generational Dynamics of the 2025 Consumer (Vista Lounge)

Whether your brand is aiming to invest on rising Gen Alpha, betting on the tried-and-true influence of Millennials and Gen Z, or growing buying power of Boomers, it’s important to understand and know how to tap into the values, trends and tendencies of these consumers. This chat brings together a group of brand and industry leaders to explore how generational differences define brand strategy to best engage and relate to the intended audience.

 
10:55 AM - 11:20 AM
Main Stage
Behind the Curtain with Linda Boff

Join former GE CMO and current Said Differently CEO Linda Boff as she shares her unique transition from the brand to the agency side. Boff will candidly discuss the loves and challenges she faced with agencies as a CMO, highlighting what’s broken in the industry through real-world examples and case studies. Gain insights into the complexities of both worlds from one of the industry's most respected leaders.

 

 
11:20 AM - 11:45 AM
Main Stage
Loyalty Unleashed

With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels.

 
11:40 AM - 12:10 PM
ADWEEK House
Transforming a Beloved Brand: How Vera Bradley is Reinventing After 40 Years (Vista Lounge)

Join Alison Hiatt, Chief Marketing Officer of Vera Bradley, as she provides insights and learnings from the iconic brand’s remarkable 360-transformation. Alison has spearheaded Project Restoration, a comprehensive initiative focused on revitalizing and repositioning Vera Bradley for sustained, long-term success. Staying true to the brand’s core value proposition of delivering thoughtfully designed solutions for women that allows them to showcase their personal style, learn how the brand is continuing to resonate with new generations of fans by re-thinking their branding and marketing strategies to in-store experiences, digital channels, product materials, designs and more.

 
11:45 AM - 12:10 PM
Main Stage
That Was Then, This Is Now: Mastering the Art of Brand Revamp

In today’s fast-paced market, a brand's ability to adapt and transform is crucial for long-term success. Join brand marketing leaders as they share the process of revitalizing a brand's identity, ensuring it resonates with modern consumers.

 
12:20 PM - 1:20 PM
Networking
Lunch (Canyon Ballroom)

Take a break and enjoy some food!

 
1:25 PM - 1:55 PM
ADWEEK House
The Artist Product Business (Vista Lounge)

The music business is always evolving. The perception of artist/brand partnerships has shifted from selling out to being en vogue. Some of the most successful stories in music over the past decade have been Beats by Dre and Rihanna and Fenty. Now, we see the artist landscape changing once again, as artists are creating their brands and owning them outright.  The future will feature more artists owning their IP, owning their masters, and owning brands. It’s no longer about endorsements; it's about deeper ownership and using music’s reach to launch a brand.  

 

 

 
1:30 PM - 1:55 PM
Main Stage
Harmonizing Brands & Beats: Part I

In today’s hyper-competitive landscape, where consumers demand authenticity and innovation, how can brands strike the right chord with their audience? Join us for an electrifying masterclass as music industry leaders and artists delve into the art and science of integrating musical talent into brand strategies.

 

 
1:55 PM - 2:10 PM
Main Stage
AI Will Reverse the Innovators Dilemma (And What the C-Suite Needs to Do About it)

AI could be the first technology revolution that better serves incumbents and established players than it does the startups looking to disrupt them. But the AI advantage is not limited to tech’s Big Five who dominate its growth. Join Proto’s Saneel Radia for a look at how marketers at the world’s largest companies have unique influence over how AI is used for the good of people, not just profits.
 

 
2:10 PM - 2:35 PM
Main Stage
Crafting Connections: Strategic Partnerships for Memorable Experiences

Exploring the connection between craft and connection, this session will delve into how marketers strategically select partnerships with brands, platforms, creators and tech partners to produce memorable and impactful experiences that elevate and transform consumer experiences. We'll discuss the decision-making process behind these collaborations and how they drive innovation with outstanding results.

 
2:35 PM - 3:00 PM
Main Stage
LinkedIn Trailblazers: Charting the Future of Influencer Marketing

Featuring LinkedIn influencer Ross Pomerantz (@Corporate.Bro), Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), and Jasmine Enberg of eMarketer. This game show-inspired panel will see our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time.

 
3:00 PM - 3:25 PM
Main Stage
Building on the Legacy of a Legendary Brand: Fireside with Kraft Heinz's Todd Kaplan

Kraft Heinz's Todd Kaplan digs into how legendary brands – and their CMOs – chart progression forward, leaning on brand truths and borrowing from nostalgia

 
3:00 PM - 3:45 PM
ADWEEK House
CMO Roundtable: Will AI Reverse the Innovators Dilemma? (Vista Lounge)

More details to be announced!

 

 
3:25 PM - 3:30 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
3:35 PM - 3:55 PM
Breakthrough Brands Oasis
Beyond the Finish Line: Actively Black’s Sportswear Revolution (Sonoran Sky 1-3)

Actively Black is revolutionizing sportswear with their standout designs for Team Nigeria’s 2024 Olympic uniforms. This session will delve into the creative process, the brand’s commitment to inclusivity and cultural representation, and the impact of these uniforms on both athletes and the broader sports community. Join us to explore how Actively Black is setting new standards in sports, fashion, and redefining the intersection of identity and performance.

 
4:00 PM - 4:20 PM
Breakthrough Brands Oasis
Green Beauty on the Go: Bridging Accessibility and Sustainability in Travel (Sonoran Sky 1-3)

Discover how Megan Graham, founder of RIES is pioneering circular design to create a conscious brand that scales and explore innovative approaches to making beauty and travel accessible for all. Learn practical strategies to align your brand with eco-friendly practices and inclusive experiences that resonate with today’s discerning consumers.

 

 
4:15 PM - 5:00 PM
Marketing Vanguard Lounge
Harmonizing Brands & Beats: Part II (Vista Lounge)

Join us for part two of our Music Masterclass series as we explore deal structures that align brand and talent for long-term success, discover the unique value of music artists, and learn how brands can leverage tech innovations in music to broaden their reach.

 
4:25 PM - 4:45 PM
Breakthrough Brands Oasis
Crafting Next-Gen Lifestyle Brands with 818 Tequila & Sprinter Vodka Soda

Step into the world of 818 Tequila, founded by Kendall Jenner, and Sprinter Vodka Soda, founded by Kylie Jenner, to discover how both approach Food & Beverage marketing as more than just selling a product, but creating a lifestyle brand that resonates with Millennials and Gen Z (21+). Hear from Kathleen Braine, Chief Marketing Officer of Calabasas Beverage Group (818 Tequila and Sprinter Vodka Soda), as she shares how visual identity and social media are woven into each brand’s DNA to drive cultural relevance and foster authentic connections. She’ll share the strategic approach that created an online and offline community around 818 Tequila -- blending aesthetics, storytelling, and digital engagement.

 
4:45 PM - 5:45 PM
Breakthrough Brands Oasis
Breakthrough Brands Oasis Happy Hour (Sonoran Sky 1-3)

Join us for a networking happy hour with all of the brands who participated in Day 2 of Breakthrough Brands!

 
5:15 PM - 6:45 PM
Experiences
ADWEEK Connect 1:1s (ADWEEK House, Vista Lounge)
 
 
6:00 PM - 7:00 PM
Experiences
Future FWRD x RNB Happy Hour (South Mountain K / Kaibab)

ADWEEK’s Future FWRD initiative transcends traditional notions of inclusivity in marketing and advertising. It goes beyond mere representation in brand campaigns, emphasizing a deliberate commitment to inclusion. This initiative begins with company leaders who empower future marketers to genuinely connect with diverse communities in the real world.

Join us for a RNB Happy Hour with Charles Beloved Kuykendoll to celebrate the future of marketing alongside Paige Shari, with music by DJ MICK!

 
7:30 PM - 10:30 PM
Experiences
The Brandweek Western Excursion (Rustler's Rooste)

We'll provide short transportation to Rustler's Rooste, set high atop the foothills of South Mountain for an evening under the stars filled with insanely good margaritas, fantastic food grilled on open flame and live music. 
 

*Transportation will pick up/drop off in front of the conference center (across from the Canyon Ballroom) 

 
10:30 PM - 11:59 PM
Experiences
Nightcap presented by Johnnie Walker(ADWEEK House, Vista Lounge)

Not ready to end the party? Join us for more good times at Vista Lounge.

 
7:00 AM - 8:00 AM
Wellness Activity
Morning Wellness with Barry's (Athletic Center)

Kick off your day with Stevie Finedor, Lead Talent Development and Founding Trainer of Barry's Scottsdale for a HIIT workout that will leave you energized and ready for Day 3 of Brandweek!

Refuel your workout with SoulFull Bowls by Paige Shari. 

 
8:00 AM - 9:00 AM
Networking
Breakfast (Canyon Ballroom)
 
 
8:00 AM - 5:00 PM
Registration
Registration (Palm Court)
 
 
9:00 AM - 9:15 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:15 AM - 9:40 AM
Main Stage
It's Kismet: Turning a Shared Passion into a Thriving Business Model

How celebrities, veterinarians, and business leaders came together through their shared love of dogs.

 
9:40 AM - 10:05 AM
Main Stage
Knowing Where You Stand to Drive Consumer Connection

From viewability to attention to click-based attribution - none of these truly capture what matters most in connecting with a consumer. So how does a consumer view your brand or product relative to your competitors, and what truly contributes to their purchase decision?

This session will dive into the metrics and dynamics that determine where your brand sits in consumers’ minds and how real time insights can help shape messaging to score big results. Learn what strategies you can implement to transform brand evaluation and enhance your market positioning.

 
9:45 AM - 10:15 AM
ADWEEK House
PrideNOW Presents: What LGBTQ+ Audiences Want from Brands – Voices from the Community (Vista Lounge)

In this panel, a diverse group of experts will present intersectional and interdisciplinary perspectives on what different pockets of the LGBTQ+ community want and need from brands right now, from representation and equity to action and true allyship. The result will be a broad and nuanced spectrum of takeaways for marketers.

 

 
10:05 AM - 10:30 AM
Main Stage
Agencies and Brands: Built to Last or Headed for Divorce?

In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained.

 
10:30 AM - 10:40 AM
Main Stage
Punk You: How YouTube and AI has Pranked the Media Landscape

AI is reshaping the entertainment and social media landscape, but what does this mean for creators and brands? This panel will examine the rise of prank shows and YouTube and other socials as media platforms, explore how AI can optimize digital content for engagement, and discuss how this convergence of Silicon Valley and Hollywood will affect brands. Join us to see an exclusive sneak peek of our groundbreaking new prank show, Punk You, premiering on YouTube on September 25th.

 
10:35 AM - 11:05 AM
ADWEEK House
Purpose Partnerships: Finding Creative Synergy to Drive Impact

Susanne Pollatschek, Head of Partnership Strategy of the International Olympic Committee will discuss the changing landscape of traditional sports sponsorships and the appetite for more meaningful collaboration between sports entities, brands and athletes - to drive real impact. She will reveal the importance of purpose at the heart of these evolving partnerships and at every stage of the International Olympic Committee’s marketing strategy. In particular, she will discuss the art of aligning on commercial and purpose goals while also bringing unique brand perspectives and values to the table. Susanne will shed light on the activation of several partner initiatives with leading brands in the Paris Olympic Village with clear results, as well as on how the IOC continues to work with brands to drive impact outside of Games-time. 

 
10:40 AM - 11:10 AM
Networking
Networking Break
 
 
11:10 AM - 11:25 AM
Main Stage
The Collision Course: Brands & Politics in 2024

In 2020, Jeremy S. Thompson was the social media director for Kamala Harris’ presidential campaign. Now, four years later he operates as an advisor to brands, helping them prepare for the inevitability of their business getting pulled into the political conversation. In this exclusive presentation at Brandweek, Jeremy will unpack findings from Edelman’s 2024 Trust Barometer Special Report on Brands & Politics, outlining a new mindset and modus operandi for marketing leaders.

 

 
11:25 AM - 11:50 AM
Main Stage
The Authenticity Code: Influencers and the Trust Factor

Authenticity – it’s a buzzword for a reason. In an age where social media dominates and consumers are increasingly savvy, getting authenticity right in influencer partnerships has never been more critical. This session will explore how top brands are collaborating with influencers who genuinely resonate with their target audiences, elevating the partnership beyond mere promotion into meaningful engagement and ensuring your campaigns are both impactful and trustworthy.

 
11:25 AM - 11:55 AM
ADWEEK House
Inside Digital Product Innovation with the PGA TOUR (Vista Lounge)

The PGA TOUR is known for its commitment to innovation in professional sports and high-quality fan experiences. The TOUR's VP Product Development, Eric Hanson, will discuss the holistic ecosystem of award-winning digital platforms that the TOUR has launched, including new experiences for mobile, web, and most recently for Apple’s Vision Pro platform. He will provide a walkthrough of their latest experience, and then engage in an intimate Q&A designed for brand leaders and marketers.

 

 
11:50 AM - 12:15 PM
Main Stage
Exclusively Inclusive: Going Beyond to Break Through

Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into.

 
12:15 PM - 12:40 PM
Main Stage
Crafting Your Unique Brand Story: Insights from Lo Bosworth

In a crowded wellness market, how do you stand out? Lo Bosworth, founder of Love Wellness, takes you behind the scenes of building a successful brand rooted in authenticity. Discover how she used personal storytelling to connect with her audience and shaped the go-to-market strategy for Love Wellness, a brand that redefines women’s wellness.

 
12:45 PM - 1:45 PM
Networking
Lunch (Canyon Ballroom)

Take a break and enjoy some food!

 
1:25 PM - 1:55 PM
ADWEEK House
blūm & Beyond: A Journey with Teyonah Parris (Vista Lounge)

Join us for an exclusive session with the incomparable Teyonah Parris, where beauty meets brilliance. As a powerhouse actress, producer, and now beauty entrepreneur, Teyonah is redefining what it means to be a multihyphenate creative. Discover the inspiration behind blūm, her revolutionary new haircare line that celebrates the beauty and power of natural hair. Get ready for an engaging and insightful conversation that goes beyond the surface—into the heart of what drives her creativity and passion. 

 

 
1:55 PM - 2:20 PM
Main Stage
Unpacking the Bold Playbook That Put Chili's Back on the Map

After a years-long marketing hiatus, Chili's was ripe for a comeback. The brand's sleeping giant was immense consumer love just waiting to be harvested. Chili's set in motion a bold, ambitious and unignorable strategy to reignite its base and ensure top of mind awareness across demos. In this session, Chili's and its creative partner Mischief unpack the playbook which has been the fuel behind cultural moments like the smash hit reunion of Boyz II Men for "Baby Back Ribs” and "Chili's Wedding Catering" (from idea to execution in just three days).

 
2:10 PM - 2:55 PM
ADWEEK House
Behind The Stage Series // Sports Illustrated Swim

Join MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit, and Hillary Drezner, Chief Marketing Officer, and Kate Upton as they take you behind the scenes of one of the most iconic brands in media. This session will explore the evolution of SI Swimsuit from its roots as a celebrated annual edition to a platform that champions diversity, body positivity, and cultural change. MJ and Hillary will share insights into their creative process, the challenges and triumphs of staying relevant in a shifting media landscape, and their vision for the future of SI Swim. Expect candid conversations about leadership, innovation, and the power of representation in the fashion and media industries.

 
2:20 PM - 2:45 PM
Main Stage
Is America Behind? Do Its Marketers Need to Catch Up on Ad Effectiveness?

The last ten years has seen extraordinary advances in advertising effectiveness. But unlike past decades there is a distinct sense that most of the revolutionary thinking and application in marketing is now happening outside of the United States. But is that true? Using data from Effie, Mark Ritson explains what the main advances are and examines whether American marketers really are "behind" their international colleagues on the key developments in advertising effectiveness. Can you afford to miss this session?
 

 

 
2:45 PM - 3:10 PM
Main Stage
The Context of Content: Aligning Values and Messaging

Maintaining brand safety has become a critical concern for marketers and advertisers. This session will address the unique challenges brands face in ensuring their messaging and placement align with content consistent with their positioning and values.

 
3:00 PM - 3:30 PM
ADWEEK House
Advocating for the Unexpected: When Creatives Champion Data, and Analysts Embrace Art (Vista Lounge)

Success doesn’t come from choosing between being a dreamer or a pragmatist—it comes from mastering both. Join industry leaders Lynzie Riebling and Shavone Charles for a dynamic fireside chat on how blending creativity with data, for a ‘whole-brained’ approach to everything they do, has fueled success for the brands they work with. They’ll share case studies and personal anecdotes that highlight the power of balancing design and analytics to inspire and influence at the highest levels. In a world focused on specialization, Lynzie and Shavone will challenge you to embrace both sides of the brain—creativity for the pragmatic and data for the creative—to elevate your brand and career.

 

 
3:10 PM - 3:35 PM
Main Stage
The Limit (to Innovation) Does Not Exist

In a world where the boundaries of innovation are constantly being redefined, marketers understand that limits only exist until the next idea big idea is discovered. Hear industry leaders as they explore the emerging trends, technology and creative tools that challenge conventional brand strategy, and gain insight into the limitless potential of human ingenuity and application. Whether you're a disruptor or a dreamer, this session will inspire you to break the mold and realize that the only limit is the one you set yourself.

 
3:35 PM - 4:05 PM
Main Stage
Keke Unleashed: Stories, Screens, and Everything In Between!

Get ready to vibe with the one and only multihyphenate superstar Keke Palmer! Join us for a lively conversation as Keke tells us about her brand-new book, her must-watch film & TV moments, her digital network KeyTV and all of her other incredible projects. From fierce characters to fearless writing, she's paving her own way and reinventing the business of entertainment all while serving up inspiration, laughter, and a whole lot of realness. Come ready to be entertained, enlightened, and completely charmed by Keke's unstoppable energy and storytelling magic.

 
4:05 PM - 4:15 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
4:15 PM - 4:35 PM
Breakthrough Brands Oasis
Splashing into Diversity: How Nomads Swimwear is Leading with Inclusivity (Sonoran Sky 1-3)

Nomads Swimwear isn’t just about luxury—it’s a catalyst for cultural change, fairness, and diversity. Join Taylor Long to explore how embracing diverse perspectives sparks innovation, strengthens brand loyalty, and creates a more equitable marketplace. Taylor will share Nomads Swimwear’s journey, including their dedication to size inclusivity, equity, and impactful cross-collaborations. Discover how to champion inclusivity and boost your brand’s success in today’s vibrant business landscape.

 
4:40 PM - 5:00 PM
Breakthrough Brands Oasis
Sparking Success with Anecdote Candles (Sonoran Sky 1-3)

From experimenting with candle-making in her kitchen to building a rapidly growing candle business in over 3500 doors, hear from Julie Maskulka, founder of Anecdote Candles, as she shares how she uncovers unique customer insights to grow the brand and to create new market opportunities. 

 
5:05 PM - 5:25 PM
Breakthrough Brands Oasis
Crafting a Sweeter Future: Blue Bottle Coffee's Path to Brand Expansion and Scalability (Sonoran Sky 1-3)

Dive into the transformative journey of Blue Bottle Coffee as they revolutionized their brand by introducing the NOLA Collection. This session will uncover the strategies that allowed Blue Bottle to reshape a category, creating a thriving sub-brand and scaling it into a multi-million dollar platform. Participants will also enjoy a special tasting of the NOLA Collection during the session, providing a firsthand experience of the flavors that played a pivotal role in this success story. Whether you're looking to innovate within your brand or create new growth opportunities, this session offers invaluable insights and a unique tasting experience.

 
7:00 PM - 9:30 PM
Experiences
ADWEEK Brand Genius Gala (Grand Ballroom)

Join us for a red-carpet gala dinner on night 3 of Brandweek as we celebrate and hear from ADWEEK’s 2024 Brand Genius honorees.

ADWEEK’s Brand Genius award recognizes 10 of the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand Geniuses hail from a range of key roles—a founder or chief executive, a marketer or an agency creative. They’ve also been public figures who’ve transformed their social equity into viable business enterprises. Whatever their titles, they’ve all demonstrated ingenuity, foresight and real results: a significant, quantifiable impact on the bottom line or in the consumer culture overall.

Plus, what's an awards gala without an after-party? Join us to keep the celebration going during the Brand Genius After Party, featuring special musical guest(s).

 
9:30 PM - 11:59 PM
Experiences
Brand Genius Gala Desert Disco Afterparty (Palm Court and Paseo West)

Directly following the gala join us for the after party! Wear your best Desert Disco ensembles and dance the night away

 
7:30 AM - 8:30 AM
Wellness Activity
Morning Wellness with iFit (Athletic Center)

Join John Peel as he hosts a bodyweight high-intensity interval training workout, utilizing a mat and bodyweight movements. Designed to provide an effective workout this session will focus on Total Body: Upper Body, and Lower Body. This one will be using your body weight for resistance and your grit and toughness to make it to the end!

 
8:30 AM - 9:30 AM
Networking
Breakfast (Canyon Ballroom)
 
 
8:30 AM - 12:30 PM
Registration
Registration (Palm Court)
 
 
9:30 AM - 9:35 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:35 AM - 10:00 AM
Main Stage
What Does It Mean to Tap Into Your Inner Athlete?

Join Martin Nance, Chief Marketing Officer of the Minnesota Vikings as he explore the enduring power of an athlete's mindset. As a former Pittsburgh Steeler and Super Bowl XLIII champion, Martin will discuss how the discipline, teamwork, and resilience that led him to success in professional football continue to drive his achievements today. Learn how to apply the mentality of a champion to overcome challenges, sustain peak performance, and excel in both your professional and personal life.
 

 
10:00 AM - 10:25 AM
Main Stage
Amplifying Engagement: Leveraging Music for High-Impact Performance Marketing

There’s no denying that music is an integral part of sports marketing. In fact, it permeates every aspect of sports from athlete training to hype songs and anthems pumping up fan frenzied stadiums. While there is math and science that prove music can drive athletes to perform better and music drives fan engagement at games, to date there has been no universal formula for brands that proves music drives ad performance, builds brands, drives audience engagement, and sells products. Songtradr and Zambezi delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big.

 
10:25 AM - 10:50 AM
Main Stage
No Boundaries: Bringing Design & Technology Together to Deliver Immersive Experiences Fans Love

 

Immersive 3D technology is opening up new potential for brands to step up creativity and interactivity with fans. Earlier this year, the PGA TOUR embraced Apple’s VisionOS platform to help golf enthusiasts go from watching tournaments on TV to being transported into the middle of the action, where they’re able to more closely follow their favorite players. How did they do it? Learn how in this session led by Eric Hanson, Vice President Product Development at the PGA TOUR, and Work & Co Design Partner Derek Fridman. Get inspired and derive tangible takeaways about harnessing the cutting-edge spatial computing capabilities of Apple's visionOS.

 
10:50 AM - 11:15 AM
Main Stage
Networking Break
 
 
11:15 AM - 11:30 AM
Main Stage
Elevating Work Culture: The Intersection of Wellbeing and Travel with TJ Abrams from Hyatt

Discover how the synergy between wellbeing and travel can transform work culture and elevate performance in this insightful session with TJ Abrams, Vice President of Global Wellbeing Business at Hyatt. As the boundaries between personal wellness and professional success blur, organizations are increasingly recognizing the value of travel as a catalyst for employee wellbeing. TJ Abrams will share strategies and real-world examples of how integrating travel experiences into corporate culture can not only enhance individual wellbeing but also drive team performance, foster innovation, and strengthen company loyalty. Join us to explore actionable insights that can help your organization thrive in today’s evolving work landscape.

 
11:30 AM - 11:55 AM
Main Stage
Alley-Ooping Sports Partnerships

The sports landscape has evolved dramatically in the past few years, and so have the ways in which brands partner with those franchises. Under new owner Mat Ishbia, the Phoenix Suns and Phoenix Mercury have struck a number of cutting-edge partnerships that fundamentally reimagine both how fans engage with their favorite teams and how brands can reach those fans. In this session, hear how Arizona’s original sports franchises are navigating the changing television landscape and delivering live audiences to brands through increasingly valuable moments of appointment programming.

 
11:55 AM - 12:25 PM
Main Stage
The Women Trailblazing the Future of Sports and Brand Marketing

Join these visionary leaders as they explore how they're redefining the future of sports and brand-building. This conversation will dive into the powerful intersections of consumer engagement, brand leadership, and the evolving roles of sports teams and global brands—fueled by a commitment to inclusion, innovation, and cultural relevance.

 
12:25 PM - 12:35 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
1:05 PM - 2:00 PM
Networking
Boxed Lunches and Goodbyes (Main Stage)

As our impactful week comes to a close, we'll send you off to the Phoenix airport with a hearty lunch. Until next year Brandweekers! 

 
9:00 AM - 9:05 AM
Main Stage
Setting the Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:05 AM - 9:30 AM
Main Stage
Unleashing Sports, Startups, and the Future of Advertising with Alexis Ohanian

Join Alexis Ohanian for an unfiltered look behind his game-changing ventures—from co-founding Reddit to launching Athlos and revolutionizing women’s sports. He’ll share what drives his passion for sports, how he’s breaking the mold with brand partnerships, and his insights on navigating the AI-driven advertising world. Expect bold takes, insider stories, and a glimpse into the future of marketing and sports.
 

 
9:30 AM - 10:00 AM
Main Stage
Marketing Vanguard Podcast Live: Thriving in an Era of Business-to-Culture

Well beyond B2B or B2C, being a brand that matters to people and meets their needs takes more than tactical know-how or incremental tweaks. It takes the kind of wholesale, intentional marketing strategy and leadership that drives sustained meaning and value. It's about being a business-to-culture marketer, Mastercard's Raja Rajamannar and Opella's Claudine Patel are examples of brand leaders who know how to not just harness culture but become an essential part of its fabric to support businesses and enhance consumers' lives. Here's a dive into the decisions they've made and didn't make, missteps, and wins.

 
10:00 AM - 10:25 AM
Main Stage
AI Real Talk: Now is the Time to Move Beyond the Hype

Everyone's talking about AI, but do we really understand it? According to a recent SAS global survey of marketers, the answer is largely “no.” The survey showed that 63% of marketers use GenAI in their professional lives daily, but only 5% claim to completely understand GenAI and its potential impacts on business processes. Join SAS and The Nature Conservancy as they dive into the realities and myths of all types of AI, how marketers can (better) use it to move the business forward, and what’s needed to prove its value.

 
10:25 AM - 10:50 AM
Main Stage
The Untapped Consumer Segments Brands Can't Ignore

Brands are constantly seeking new consumer insights to tap the unique spending power of each generation. But do you know where the greatest centers of untapped opportunity exist? Are you missing out on the revenue that comes from meeting the needs of a powerful age group? The answers might surprise you--and can make the difference between brand wins and misses.


We'll reveal the values, demographics, and trends of consumers of all ages that drive both brand and bottom line growth. From new research from a brand powerhouse - AARP - and insights put in practice by other industry leaders, learn how some of the strongest brands out there are changing their approach and broadening their lens to seize growth, market share and loyalty.

 
11:20 AM - 11:45 AM
Main Stage
Case Study Spotlight: The Brand-Culture Connect

Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing.

 
11:45 AM - 12:10 PM
Main Stage
GenZ-ify Your Brand: The Ultimate Playbook for Winning Over the Next Generation

Join us for a retrospective from leading brand practitioners -- they'll dig into practical learnings around how they've engaged with creators, pitfalls to avoid, and opportunities to capitalize on. 

 
12:10 PM - 12:25 PM
Main Stage
How CMOs Can Get the Work They Deserve in 2024: A Conversation with W+K Portland President Jason White

Jason White has seen both sides of the agency/brand model up close and first hand. Beginning at W+K in the early 2000’s, he then left to go brand side working as the CMO for companies such as Fanatics Betting and Gaming, MTV, Beats by Dre, and Curaleaf, before coming back as President of W+K Portland in 2024. 

Now, one year back into agency life, Jason will discuss the ways W+K bridges the disconnects between agency and client in order to build a thoroughly modern brand, as well as explore the type of work that results from partnerships when they’re tapped into these modern brand-building principles.

 
2:20 PM - 2:35 PM
Main Stage
How to be a CMO in the age of AI

How do you convince a board room to buy into the power of AI? How do you galvanize a leadership team to leverage AI? How do you encourage apprehensive Marketers to be curious about AI? Discover what makes or breaks successful AI adoption in Marketing organizations from Siddharth Taparia, Fortune 200 commercial real estate company JLL’s Chief Marketing Officer, in this engaging and candid session. 

 
2:35 PM - 3:00 PM
Main Stage
Reviving Commitment: The State of DE&I in 2024

Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum.

 
3:00 PM - 3:15 PM
Main Stage
10 Brand Tips in 10 Minutes

Northwestern Mutual's CMO Lynn Teo reflects on her team's recent launch of their new A Better Way to Money(TM) brand campaign and reveals her top 10 tips for building impactful positioning and a brand identity that inspires consumers and clietns to take action. She shares her lessons learned as it relates to modernizing a legacy brand, to diversifying a media mix, activating a distribution system and more. 

 
3:15 PM - 3:35 PM
Main Stage
Press Play on Effective TV Advertising

TV advertising holds strong as one of the largest marketing channels, with advertisers investing $59 billion in linear TV and $29 billion in Connected TV this year alone. But the channel can be complex and expensive, especially for those needing to prove its business value as other platforms vie for valuable advertising dollars. Tune in and gain key insights on strategies for lowering costs, increasing ROI, and making the most of your linear and streaming TV campaigns. 

 

 
3:40 PM - 4:05 PM
Main Stage
Mindful Leadership: Unlocking Creativity and Innovation With Deepak Chopra

Bestselling author and integrative medicine pioneer Deepak Chopra joins us to unlock the connection between mindfulness and creativity – to spur business and leadership innovation.

 
4:05 PM - 4:10 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
9:00 AM - 9:05 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:05 AM - 9:35 AM
Main Stage
Brands as Entertainment: The New Dynamics of Building a Franchise

In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. We will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises.

 
9:35 AM - 10:00 AM
Main Stage
Deviating from the Expected to Drive Growth

Customers today expect more value for their money along with an exceptional experience, putting pressure on marketing budget decisions and having CMOs ask “How do I deliver maximum impact for my brand and my business?” Brands today need to reimagine their growth strategies and balance personalization with authentic consumer connections. Tune in to explore how marketers can enhance existing programs while developing new ways to engage with stakeholders to rewrite strategies that build a foundation for growth in the years to come.  

 
10:00 AM - 10:25 AM
Main Stage
Can We Make This Relationship Work?: Blueprint for a Successful CMO-CEO Partnership

Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
 

 

 
10:55 AM - 11:20 AM
Main Stage
Behind the Curtain with Linda Boff

Join former GE CMO and current Said Differently CEO Linda Boff as she shares her unique transition from the brand to the agency side. Boff will candidly discuss the loves and challenges she faced with agencies as a CMO, highlighting what’s broken in the industry through real-world examples and case studies. Gain insights into the complexities of both worlds from one of the industry's most respected leaders.

 

 
11:20 AM - 11:45 AM
Main Stage
Loyalty Unleashed

With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels.

 
11:45 AM - 12:10 PM
Main Stage
That Was Then, This Is Now: Mastering the Art of Brand Revamp

In today’s fast-paced market, a brand's ability to adapt and transform is crucial for long-term success. Join brand marketing leaders as they share the process of revitalizing a brand's identity, ensuring it resonates with modern consumers.

 
1:30 PM - 1:55 PM
Main Stage
Harmonizing Brands & Beats: Part I

In today’s hyper-competitive landscape, where consumers demand authenticity and innovation, how can brands strike the right chord with their audience? Join us for an electrifying masterclass as music industry leaders and artists delve into the art and science of integrating musical talent into brand strategies.

 

 
1:55 PM - 2:10 PM
Main Stage
AI Will Reverse the Innovators Dilemma (And What the C-Suite Needs to Do About it)

AI could be the first technology revolution that better serves incumbents and established players than it does the startups looking to disrupt them. But the AI advantage is not limited to tech’s Big Five who dominate its growth. Join Proto’s Saneel Radia for a look at how marketers at the world’s largest companies have unique influence over how AI is used for the good of people, not just profits.
 

 
2:10 PM - 2:35 PM
Main Stage
Crafting Connections: Strategic Partnerships for Memorable Experiences

Exploring the connection between craft and connection, this session will delve into how marketers strategically select partnerships with brands, platforms, creators and tech partners to produce memorable and impactful experiences that elevate and transform consumer experiences. We'll discuss the decision-making process behind these collaborations and how they drive innovation with outstanding results.

 
2:35 PM - 3:00 PM
Main Stage
LinkedIn Trailblazers: Charting the Future of Influencer Marketing

Featuring LinkedIn influencer Ross Pomerantz (@Corporate.Bro), Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), and Jasmine Enberg of eMarketer. This game show-inspired panel will see our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time.

 
3:00 PM - 3:25 PM
Main Stage
Building on the Legacy of a Legendary Brand: Fireside with Kraft Heinz's Todd Kaplan

Kraft Heinz's Todd Kaplan digs into how legendary brands – and their CMOs – chart progression forward, leaning on brand truths and borrowing from nostalgia

 
3:25 PM - 3:30 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
9:00 AM - 9:15 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:15 AM - 9:40 AM
Main Stage
It's Kismet: Turning a Shared Passion into a Thriving Business Model

How celebrities, veterinarians, and business leaders came together through their shared love of dogs.

 
9:40 AM - 10:05 AM
Main Stage
Knowing Where You Stand to Drive Consumer Connection

From viewability to attention to click-based attribution - none of these truly capture what matters most in connecting with a consumer. So how does a consumer view your brand or product relative to your competitors, and what truly contributes to their purchase decision?

This session will dive into the metrics and dynamics that determine where your brand sits in consumers’ minds and how real time insights can help shape messaging to score big results. Learn what strategies you can implement to transform brand evaluation and enhance your market positioning.

 
10:05 AM - 10:30 AM
Main Stage
Agencies and Brands: Built to Last or Headed for Divorce?

In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained.

 
10:30 AM - 10:40 AM
Main Stage
Punk You: How YouTube and AI has Pranked the Media Landscape

AI is reshaping the entertainment and social media landscape, but what does this mean for creators and brands? This panel will examine the rise of prank shows and YouTube and other socials as media platforms, explore how AI can optimize digital content for engagement, and discuss how this convergence of Silicon Valley and Hollywood will affect brands. Join us to see an exclusive sneak peek of our groundbreaking new prank show, Punk You, premiering on YouTube on September 25th.

 
11:10 AM - 11:25 AM
Main Stage
The Collision Course: Brands & Politics in 2024

In 2020, Jeremy S. Thompson was the social media director for Kamala Harris’ presidential campaign. Now, four years later he operates as an advisor to brands, helping them prepare for the inevitability of their business getting pulled into the political conversation. In this exclusive presentation at Brandweek, Jeremy will unpack findings from Edelman’s 2024 Trust Barometer Special Report on Brands & Politics, outlining a new mindset and modus operandi for marketing leaders.

 

 
11:25 AM - 11:50 AM
Main Stage
The Authenticity Code: Influencers and the Trust Factor

Authenticity – it’s a buzzword for a reason. In an age where social media dominates and consumers are increasingly savvy, getting authenticity right in influencer partnerships has never been more critical. This session will explore how top brands are collaborating with influencers who genuinely resonate with their target audiences, elevating the partnership beyond mere promotion into meaningful engagement and ensuring your campaigns are both impactful and trustworthy.

 
11:50 AM - 12:15 PM
Main Stage
Exclusively Inclusive: Going Beyond to Break Through

Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into.

 
12:15 PM - 12:40 PM
Main Stage
Crafting Your Unique Brand Story: Insights from Lo Bosworth

In a crowded wellness market, how do you stand out? Lo Bosworth, founder of Love Wellness, takes you behind the scenes of building a successful brand rooted in authenticity. Discover how she used personal storytelling to connect with her audience and shaped the go-to-market strategy for Love Wellness, a brand that redefines women’s wellness.

 
1:55 PM - 2:20 PM
Main Stage
Unpacking the Bold Playbook That Put Chili's Back on the Map

After a years-long marketing hiatus, Chili's was ripe for a comeback. The brand's sleeping giant was immense consumer love just waiting to be harvested. Chili's set in motion a bold, ambitious and unignorable strategy to reignite its base and ensure top of mind awareness across demos. In this session, Chili's and its creative partner Mischief unpack the playbook which has been the fuel behind cultural moments like the smash hit reunion of Boyz II Men for "Baby Back Ribs” and "Chili's Wedding Catering" (from idea to execution in just three days).

 
2:20 PM - 2:45 PM
Main Stage
Is America Behind? Do Its Marketers Need to Catch Up on Ad Effectiveness?

The last ten years has seen extraordinary advances in advertising effectiveness. But unlike past decades there is a distinct sense that most of the revolutionary thinking and application in marketing is now happening outside of the United States. But is that true? Using data from Effie, Mark Ritson explains what the main advances are and examines whether American marketers really are "behind" their international colleagues on the key developments in advertising effectiveness. Can you afford to miss this session?
 

 

 
2:45 PM - 3:10 PM
Main Stage
The Context of Content: Aligning Values and Messaging

Maintaining brand safety has become a critical concern for marketers and advertisers. This session will address the unique challenges brands face in ensuring their messaging and placement align with content consistent with their positioning and values.

 
3:10 PM - 3:35 PM
Main Stage
The Limit (to Innovation) Does Not Exist

In a world where the boundaries of innovation are constantly being redefined, marketers understand that limits only exist until the next idea big idea is discovered. Hear industry leaders as they explore the emerging trends, technology and creative tools that challenge conventional brand strategy, and gain insight into the limitless potential of human ingenuity and application. Whether you're a disruptor or a dreamer, this session will inspire you to break the mold and realize that the only limit is the one you set yourself.

 
3:35 PM - 4:05 PM
Main Stage
Keke Unleashed: Stories, Screens, and Everything In Between!

Get ready to vibe with the one and only multihyphenate superstar Keke Palmer! Join us for a lively conversation as Keke tells us about her brand-new book, her must-watch film & TV moments, her digital network KeyTV and all of her other incredible projects. From fierce characters to fearless writing, she's paving her own way and reinventing the business of entertainment all while serving up inspiration, laughter, and a whole lot of realness. Come ready to be entertained, enlightened, and completely charmed by Keke's unstoppable energy and storytelling magic.

 
4:05 PM - 4:15 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
9:30 AM - 9:35 AM
Main Stage
Setting The Tone (Grand Ballroom Main Stage)

A look at what's ahead. 

 
9:35 AM - 10:00 AM
Main Stage
What Does It Mean to Tap Into Your Inner Athlete?

Join Martin Nance, Chief Marketing Officer of the Minnesota Vikings as he explore the enduring power of an athlete's mindset. As a former Pittsburgh Steeler and Super Bowl XLIII champion, Martin will discuss how the discipline, teamwork, and resilience that led him to success in professional football continue to drive his achievements today. Learn how to apply the mentality of a champion to overcome challenges, sustain peak performance, and excel in both your professional and personal life.
 

 
10:00 AM - 10:25 AM
Main Stage
Amplifying Engagement: Leveraging Music for High-Impact Performance Marketing

There’s no denying that music is an integral part of sports marketing. In fact, it permeates every aspect of sports from athlete training to hype songs and anthems pumping up fan frenzied stadiums. While there is math and science that prove music can drive athletes to perform better and music drives fan engagement at games, to date there has been no universal formula for brands that proves music drives ad performance, builds brands, drives audience engagement, and sells products. Songtradr and Zambezi delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big.

 
10:25 AM - 10:50 AM
Main Stage
No Boundaries: Bringing Design & Technology Together to Deliver Immersive Experiences Fans Love

 

Immersive 3D technology is opening up new potential for brands to step up creativity and interactivity with fans. Earlier this year, the PGA TOUR embraced Apple’s VisionOS platform to help golf enthusiasts go from watching tournaments on TV to being transported into the middle of the action, where they’re able to more closely follow their favorite players. How did they do it? Learn how in this session led by Eric Hanson, Vice President Product Development at the PGA TOUR, and Work & Co Design Partner Derek Fridman. Get inspired and derive tangible takeaways about harnessing the cutting-edge spatial computing capabilities of Apple's visionOS.

 
10:50 AM - 11:15 AM
Main Stage
Networking Break
 
 
11:15 AM - 11:30 AM
Main Stage
Elevating Work Culture: The Intersection of Wellbeing and Travel with TJ Abrams from Hyatt

Discover how the synergy between wellbeing and travel can transform work culture and elevate performance in this insightful session with TJ Abrams, Vice President of Global Wellbeing Business at Hyatt. As the boundaries between personal wellness and professional success blur, organizations are increasingly recognizing the value of travel as a catalyst for employee wellbeing. TJ Abrams will share strategies and real-world examples of how integrating travel experiences into corporate culture can not only enhance individual wellbeing but also drive team performance, foster innovation, and strengthen company loyalty. Join us to explore actionable insights that can help your organization thrive in today’s evolving work landscape.

 
11:30 AM - 11:55 AM
Main Stage
Alley-Ooping Sports Partnerships

The sports landscape has evolved dramatically in the past few years, and so have the ways in which brands partner with those franchises. Under new owner Mat Ishbia, the Phoenix Suns and Phoenix Mercury have struck a number of cutting-edge partnerships that fundamentally reimagine both how fans engage with their favorite teams and how brands can reach those fans. In this session, hear how Arizona’s original sports franchises are navigating the changing television landscape and delivering live audiences to brands through increasingly valuable moments of appointment programming.

 
11:55 AM - 12:25 PM
Main Stage
The Women Trailblazing the Future of Sports and Brand Marketing

Join these visionary leaders as they explore how they're redefining the future of sports and brand-building. This conversation will dive into the powerful intersections of consumer engagement, brand leadership, and the evolving roles of sports teams and global brands—fueled by a commitment to inclusion, innovation, and cultural relevance.

 
12:25 PM - 12:35 PM
Main Stage
Wrap Up

Thank you for joining us! 

 
Monday, September 23, 2024
10:35 AM - 11:20 AM
ADWEEK House
Data Redux: Putting Customers First (Vista Lounge)

Presented by Contentful

This was supposed to be the year cookies went away, but that's not happening. Still, Google's new plan for third-party cookies will likely greatly limit their availability, not to mention mounting privacy legislation that makes businesses' use of third party data increasingly tricky. What are other ways brands can find the right audience? How can brands build up their stores of first-party data that feels like a meaningful value exchange for their customers? We'll explore how brands should now approach their data strategy and what this means for the evolving customer-brand relationship.

 
1:25 PM - 1:55 PM
ADWEEK House
Experience How Rad Golf Brings Tech to the FORE-front on the Green (Vista Lounge)
 

In this immersive experience, Arizona-based golf tech company Rad Golf – backed by household names like Michael Phelps and Wayne Gretzky – will showcase its custom board made in collaboration with the industry veterans at Golden Tee. Attendees can explore Rad’s ecosystem of top tier products that are disrupting the market with innovative and tech-forward golf gear. Play through and check out brand products including watches, speakers, and their recently released Lazer+ - the most technologically innovative rangefinder on the market.

GIVEAWAY! Attendees will also have the opportunity to enter a raffle for the chance to take home their very own Rad Golf SOUND speaker (with case) to elevate your experience the next time you hit the green. 

 
2:15 PM - 3:00 PM
ADWEEK House
Streaming Excellence: How Brands are Growing With the TV Landscape (Vista Lounge)

Presented by Fandom

The power of streaming television shows no signs of slowing, gaining traction across platforms and industries, and creating unprecedented opportunities for brands to activate and engage with intended and new audiences. This conversation will tune in to the dynamics, trends and potential streaming presents to marketers today – and what’s next.

 

 
3:00 PM - 3:30 PM
ADWEEK House
Redefining Brand Marketing for a Purpose-Driven Generation (Vista Lounge)
 

Join Hinge’s CMO, Jackie Jantos, and Director of Social Impact, Josh Penny as they dive into the future of brand marketing.  

More than any other generation, Gen Z connects the tangible activities of a business to the brand’s values. At Hinge, the commitment to daters extends beyond the app to consider the holistic social lives of a generation bearing the brunt of the loneliness epidemic. They believe that global brands have an important role to play in social change and that the future of marketing is in action over words. Experience an in-depth conversation about the dating app’s approach to building authentic, long-term partnerships, all while encouraging users to meet in person through programs like One More Hour. Jackie and Josh will provide unique insight into how Hinge’s authentic marketing strategy allows them to connect with their core audience, Gen Z, and help them feel less lonely. 

 
Tuesday, September 24, 2024
9:05 AM - 9:35 AM
ADWEEK House
Beyond the 30: There’s a Social For That (Vista Lounge)
 

Rethink everything you think you know about TV spots. Need to tell a brand story? There’s a social for that. Want to display heart-stopping creativity? There’s a social for that. Promote a CTA? There’s a social for that. But let’s be honest: the industry still thinks of social as a small piece of the pie. We’ll get real on what’s real in social, the underpriced opportunities, and where marketers need to be putting their dollars now—and why.

 

 
9:45 AM - 10:15 AM
ADWEEK House
Bobbie’s Formula For Advocacy And Influencer Marketing (Vista Lounge)
 

Come join Bobbie’s VP of Marketing, Cat Canada, and Partnership Lead, Celeste DePaola, for a fireside chat with AdWeek Community Editor Luz Corona to discover how Bobbie has harnessed the power of influencer partnerships to champion a cause far beyond traditional marketing. Explore a behind-the-scenes look at their ‘Parents Push Harder’ campaign with Naomi Osaka where Bobbie and Naomi harnessed their platforms and her return to the court as a mother to support federal paid leave. Learn how Bobbie uses advocacy driven marketing to create intentional partnerships that authentically supports parents, advances policies, and brings value to the brand and business. Join us as they share their formula to leveraging social media influencers and influencer partnerships for the greater good.

 

 
10:35 AM - 11:20 AM
ADWEEK House
Profiling the Generational Dynamics of the 2025 Consumer (Vista Lounge)

Presented by Teton Ridge

Whether your brand is aiming to invest on rising Gen Alpha, betting on the tried-and-true influence of Millennials and Gen Z, or growing buying power of Boomers, it’s important to understand and know how to tap into the values, trends and tendencies of these consumers. This chat brings together a group of brand and industry leaders to explore how generational differences define brand strategy to best engage and relate to the intended audience.

 
11:40 AM - 12:10 PM
ADWEEK House
Transforming a Beloved Brand: How Vera Bradley is Reinventing After 40 Years (Vista Lounge)
 

Join Alison Hiatt, Chief Marketing Officer of Vera Bradley, as she provides insights and learnings from the iconic brand’s remarkable 360-transformation. Alison has spearheaded Project Restoration, a comprehensive initiative focused on revitalizing and repositioning Vera Bradley for sustained, long-term success. Staying true to the brand’s core value proposition of delivering thoughtfully designed solutions for women that allows them to showcase their personal style, learn how the brand is continuing to resonate with new generations of fans by re-thinking their branding and marketing strategies to in-store experiences, digital channels, product materials, designs and more.

 
1:25 PM - 1:55 PM
ADWEEK House
The Artist Product Business (Vista Lounge)
 

The music business is always evolving. The perception of artist/brand partnerships has shifted from selling out to being en vogue. Some of the most successful stories in music over the past decade have been Beats by Dre and Rihanna and Fenty. Now, we see the artist landscape changing once again, as artists are creating their brands and owning them outright.  The future will feature more artists owning their IP, owning their masters, and owning brands. It’s no longer about endorsements; it's about deeper ownership and using music’s reach to launch a brand.  

 

 

 
3:00 PM - 3:45 PM
ADWEEK House
CMO Roundtable: Will AI Reverse the Innovators Dilemma? (Vista Lounge)
 

More details to be announced!

 

 
Wednesday, September 25, 2024
9:45 AM - 10:15 AM
ADWEEK House
PrideNOW Presents: What LGBTQ+ Audiences Want from Brands – Voices from the Community (Vista Lounge)
 

In this panel, a diverse group of experts will present intersectional and interdisciplinary perspectives on what different pockets of the LGBTQ+ community want and need from brands right now, from representation and equity to action and true allyship. The result will be a broad and nuanced spectrum of takeaways for marketers.

 

 
10:35 AM - 11:05 AM
ADWEEK House
Purpose Partnerships: Finding Creative Synergy to Drive Impact
 

Susanne Pollatschek, Head of Partnership Strategy of the International Olympic Committee will discuss the changing landscape of traditional sports sponsorships and the appetite for more meaningful collaboration between sports entities, brands and athletes - to drive real impact. She will reveal the importance of purpose at the heart of these evolving partnerships and at every stage of the International Olympic Committee’s marketing strategy. In particular, she will discuss the art of aligning on commercial and purpose goals while also bringing unique brand perspectives and values to the table. Susanne will shed light on the activation of several partner initiatives with leading brands in the Paris Olympic Village with clear results, as well as on how the IOC continues to work with brands to drive impact outside of Games-time. 

 
11:25 AM - 11:55 AM
ADWEEK House
Inside Digital Product Innovation with the PGA TOUR (Vista Lounge)
 

The PGA TOUR is known for its commitment to innovation in professional sports and high-quality fan experiences. The TOUR's VP Product Development, Eric Hanson, will discuss the holistic ecosystem of award-winning digital platforms that the TOUR has launched, including new experiences for mobile, web, and most recently for Apple’s Vision Pro platform. He will provide a walkthrough of their latest experience, and then engage in an intimate Q&A designed for brand leaders and marketers.

 

 
1:25 PM - 1:55 PM
ADWEEK House
blūm & Beyond: A Journey with Teyonah Parris (Vista Lounge)
 

Join us for an exclusive session with the incomparable Teyonah Parris, where beauty meets brilliance. As a powerhouse actress, producer, and now beauty entrepreneur, Teyonah is redefining what it means to be a multihyphenate creative. Discover the inspiration behind blūm, her revolutionary new haircare line that celebrates the beauty and power of natural hair. Get ready for an engaging and insightful conversation that goes beyond the surface—into the heart of what drives her creativity and passion. 

 

 
2:10 PM - 2:55 PM
ADWEEK House
Behind The Stage Series // Sports Illustrated Swim
 

Join MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit, and Hillary Drezner, Chief Marketing Officer, and Kate Upton as they take you behind the scenes of one of the most iconic brands in media. This session will explore the evolution of SI Swimsuit from its roots as a celebrated annual edition to a platform that champions diversity, body positivity, and cultural change. MJ and Hillary will share insights into their creative process, the challenges and triumphs of staying relevant in a shifting media landscape, and their vision for the future of SI Swim. Expect candid conversations about leadership, innovation, and the power of representation in the fashion and media industries.

 
3:00 PM - 3:30 PM
ADWEEK House
Advocating for the Unexpected: When Creatives Champion Data, and Analysts Embrace Art (Vista Lounge)
 

Success doesn’t come from choosing between being a dreamer or a pragmatist—it comes from mastering both. Join industry leaders Lynzie Riebling and Shavone Charles for a dynamic fireside chat on how blending creativity with data, for a ‘whole-brained’ approach to everything they do, has fueled success for the brands they work with. They’ll share case studies and personal anecdotes that highlight the power of balancing design and analytics to inspire and influence at the highest levels. In a world focused on specialization, Lynzie and Shavone will challenge you to embrace both sides of the brain—creativity for the pragmatic and data for the creative—to elevate your brand and career.

 

 
Monday, September 23, 2024
4:15 PM - 4:35 PM
Breakthrough Brands Oasis
The GORUCK Journey: Leadership, Resilience, and Building a Tribe (Sonoran Sky 1-3)

Join Jason McCarthy, founder of GORUCK, as he shares the story of how his experiences as a Green Beret inspired the creation of a brand built on leadership, resilience, and community. Learn how GORUCK grew from a single backpack into a movement that challenges people to push their limits and build stronger connections.

 
4:40 PM - 5:00 PM
Breakthrough Brands Oasis
Reimagining Mental Fitness: Breaking Stigmas and Shaping the Future (Sonoran Sky 1-3)

Join Wondermind Co-founder, Mandy Teefey, for an insightful session on how they're redefining mental fitness. Discover their role in breaking stigmas, shifting conversations, and transforming the mental health landscape to create a more supportive and inclusive community.

 
5:05 PM - 5:25 PM
Breakthrough Brands Oasis
Snack Attack: Legally Addictive Foods (Sonoran Sky 1-3)

Discover how Legally Addictive Foods transformed a simple idea into a crave-worthy snack brand that resonates with consumers. Founder and CEO Laura Shafferman will share the brand's journey from home-kitchen concept to cult-favorite, highlighting the marketing strategies behind their rapid growth. Learn how taking inspiration from fashion and music for their packaging helped them build a loyal customer base and stand out in a crowded market.

 
5:30 PM - 6:30 PM
Breakthrough Brands Oasis
Breakthrough Brands Oasis Happy Hour (Sonoran Sky 1-3)

Join us for a networking happy hour with all of the brands who participated in Day 1 of Breakthrough Brands!

 
Tuesday, September 24, 2024
3:35 PM - 3:55 PM
Breakthrough Brands Oasis
Beyond the Finish Line: Actively Black’s Sportswear Revolution (Sonoran Sky 1-3)

Actively Black is revolutionizing sportswear with their standout designs for Team Nigeria’s 2024 Olympic uniforms. This session will delve into the creative process, the brand’s commitment to inclusivity and cultural representation, and the impact of these uniforms on both athletes and the broader sports community. Join us to explore how Actively Black is setting new standards in sports, fashion, and redefining the intersection of identity and performance.

 
4:00 PM - 4:20 PM
Breakthrough Brands Oasis
Green Beauty on the Go: Bridging Accessibility and Sustainability in Travel (Sonoran Sky 1-3)

Discover how Megan Graham, founder of RIES is pioneering circular design to create a conscious brand that scales and explore innovative approaches to making beauty and travel accessible for all. Learn practical strategies to align your brand with eco-friendly practices and inclusive experiences that resonate with today’s discerning consumers.

 

 
4:25 PM - 4:45 PM
Breakthrough Brands Oasis
Crafting Next-Gen Lifestyle Brands with 818 Tequila & Sprinter Vodka Soda

Step into the world of 818 Tequila, founded by Kendall Jenner, and Sprinter Vodka Soda, founded by Kylie Jenner, to discover how both approach Food & Beverage marketing as more than just selling a product, but creating a lifestyle brand that resonates with Millennials and Gen Z (21+). Hear from Kathleen Braine, Chief Marketing Officer of Calabasas Beverage Group (818 Tequila and Sprinter Vodka Soda), as she shares how visual identity and social media are woven into each brand’s DNA to drive cultural relevance and foster authentic connections. She’ll share the strategic approach that created an online and offline community around 818 Tequila -- blending aesthetics, storytelling, and digital engagement.

 
4:45 PM - 5:45 PM
Breakthrough Brands Oasis
Breakthrough Brands Oasis Happy Hour (Sonoran Sky 1-3)

Join us for a networking happy hour with all of the brands who participated in Day 2 of Breakthrough Brands!

 
Wednesday, September 25, 2024
4:15 PM - 4:35 PM
Breakthrough Brands Oasis
Splashing into Diversity: How Nomads Swimwear is Leading with Inclusivity (Sonoran Sky 1-3)

Nomads Swimwear isn’t just about luxury—it’s a catalyst for cultural change, fairness, and diversity. Join Taylor Long to explore how embracing diverse perspectives sparks innovation, strengthens brand loyalty, and creates a more equitable marketplace. Taylor will share Nomads Swimwear’s journey, including their dedication to size inclusivity, equity, and impactful cross-collaborations. Discover how to champion inclusivity and boost your brand’s success in today’s vibrant business landscape.

 
4:40 PM - 5:00 PM
Breakthrough Brands Oasis
Sparking Success with Anecdote Candles (Sonoran Sky 1-3)

From experimenting with candle-making in her kitchen to building a rapidly growing candle business in over 3500 doors, hear from Julie Maskulka, founder of Anecdote Candles, as she shares how she uncovers unique customer insights to grow the brand and to create new market opportunities. 

 
5:05 PM - 5:25 PM
Breakthrough Brands Oasis
Crafting a Sweeter Future: Blue Bottle Coffee's Path to Brand Expansion and Scalability (Sonoran Sky 1-3)

Dive into the transformative journey of Blue Bottle Coffee as they revolutionized their brand by introducing the NOLA Collection. This session will uncover the strategies that allowed Blue Bottle to reshape a category, creating a thriving sub-brand and scaling it into a multi-million dollar platform. Participants will also enjoy a special tasting of the NOLA Collection during the session, providing a firsthand experience of the flavors that played a pivotal role in this success story. Whether you're looking to innovate within your brand or create new growth opportunities, this session offers invaluable insights and a unique tasting experience.

 
Sunday, September 22, 2024
5:00 PM - 7:00 PM
Experiences
The Brandweek Welcome Reception (Palm Court and Paseo West)

Make sure to arrive on Sunday in time for our kick-off! We'll toast to an unforgettable week of connection-building and knowledge-sharing to come!

 
Monday, September 23, 2024
5:15 PM - 6:45 PM
Experiences
ADWEEK Connect 1:1s (ADWEEK House, Vista Lounge)
 
 
7:30 PM - 10:30 PM
Experiences
The Brandweek Biergarten Fest (Canyon Lawn)

Join us on the Canyon Lawn for a theme night not to be missed! Expect delicious food and cocktails, great music and a gorgeous locale. 

 
10:30 PM - 11:59 PM
Experiences
Nightcap presented by IRCODE(ADWEEK House, Vista Lounge)

Not ready to end the party? Join us for more good times at Vista Lounge.

 
Tuesday, September 24, 2024
5:15 PM - 6:45 PM
Experiences
ADWEEK Connect 1:1s (ADWEEK House, Vista Lounge)
 
 
6:00 PM - 7:00 PM
Experiences
Future FWRD x RNB Happy Hour (South Mountain K / Kaibab)

ADWEEK’s Future FWRD initiative transcends traditional notions of inclusivity in marketing and advertising. It goes beyond mere representation in brand campaigns, emphasizing a deliberate commitment to inclusion. This initiative begins with company leaders who empower future marketers to genuinely connect with diverse communities in the real world.

Join us for a RNB Happy Hour with Charles Beloved Kuykendoll to celebrate the future of marketing alongside Paige Shari, with music by DJ MICK!

 
7:30 PM - 10:30 PM
Experiences
The Brandweek Western Excursion (Rustler's Rooste)

We'll provide short transportation to Rustler's Rooste, set high atop the foothills of South Mountain for an evening under the stars filled with insanely good margaritas, fantastic food grilled on open flame and live music. 
 

*Transportation will pick up/drop off in front of the conference center (across from the Canyon Ballroom) 

 
10:30 PM - 11:59 PM
Experiences
Nightcap presented by Johnnie Walker(ADWEEK House, Vista Lounge)

Not ready to end the party? Join us for more good times at Vista Lounge.

 
Wednesday, September 25, 2024
7:00 PM - 9:30 PM
Experiences
ADWEEK Brand Genius Gala (Grand Ballroom)

Join us for a red-carpet gala dinner on night 3 of Brandweek as we celebrate and hear from ADWEEK’s 2024 Brand Genius honorees.

ADWEEK’s Brand Genius award recognizes 10 of the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand Geniuses hail from a range of key roles—a founder or chief executive, a marketer or an agency creative. They’ve also been public figures who’ve transformed their social equity into viable business enterprises. Whatever their titles, they’ve all demonstrated ingenuity, foresight and real results: a significant, quantifiable impact on the bottom line or in the consumer culture overall.

Plus, what's an awards gala without an after-party? Join us to keep the celebration going during the Brand Genius After Party, featuring special musical guest(s).

 
9:30 PM - 11:59 PM
Experiences
Brand Genius Gala Desert Disco Afterparty (Palm Court and Paseo West)

Directly following the gala join us for the after party! Wear your best Desert Disco ensembles and dance the night away