10:00 AM - 5:00 PM | Registration Registration Join us on Arrival Day! Pick up your credentials and enjoy all that the beautiful Arizona Grand has to offer, including fantastic pools, a water park, golf and activities galore! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:00 PM - 7:00 PM | Experiences The Brandweek Welcome Reception Make sure to arrive on Sunday in time for our kick-off! We'll toast to an unforgettable week of connection-building and knowledge-sharing to come! |
- Monday, September 23, 2024
- Tuesday, September 24, 2024
- Wednesday, September 25, 2024
- Thursday, September 26, 2024
7:00 AM - 8:00 AM | Wellness Activity Morning Wellness Get up early to get your wellness in with ADWEEK and some special surprises. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM | Networking Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 5:00 PM | Registration Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:05 AM | Main Stage Setting the Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:30 AM | Main Stage Unleashing Sports, Startups, and the Future of Advertising with Alexis Ohanian Join Alexis Ohanian for an unfiltered look behind his game-changing ventures—from co-founding Reddit to launching Athlos and revolutionizing women’s sports. He’ll share what drives his passion for sports, how he’s breaking the mold with brand partnerships, and his insights on navigating the AI-driven advertising world. Expect bold takes, insider stories, and a glimpse into the future of marketing and sports. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 10:00 AM | Main Stage Marketing Vanguard Podcast Live: Thriving in an Era of Business-to-Culture Well beyond B2B or B2C, being a brand that matters to people and meets their needs takes more than tactical know-how or incremental tweaks. It takes the kind of wholesale, intentional marketing strategy and leadership that drives sustained meaning and value. It's about being a business-to-culture marketer, Mastercard's Raja Rajamannar is an example of brand leaders who know how to not just harness culture but become an essential part of its fabric to support businesses and enhance consumers' lives. Here's a dive into the decisions they've made and didn't make, missteps, and wins. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:45 AM - 10:15 AM | ADWEEK House ADWEEK House Programming Brandweek participants will be able to engage in content across topics throughout the week that are most interesting and relevant to them. A dedicated lounge and meeting space for all Brandweek participants, ADWEEK House has additional programming for smaller audiences.
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9:45 AM - 10:30 AM | Marketing Vanguard Lounge Marketing Vanguard Lounge Programming Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage AI Real Talk: Now is the Time to Move Beyond the Hype Everyone's talking about AI, but do we really understand it? According to a recent SAS global survey of marketers, the answer is largely “no.” The survey showed that 63% of marketers use GenAI in their professional lives daily, but only 5% claim to completely understand GenAI and its potential impacts on business processes. Join SAS and The Nature Conservancy as they dive into the realities and myths of all types of AI, how marketers can (better) use it to move the business forward, and what’s needed to prove its value. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Main Stage The Untapped Consumer Segments Brands Can't Ignore Brands are constantly seeking new consumer insights to tap the unique spending power of each generation. But do you know where the greatest centers of untapped opportunity exist? Are you missing out on the revenue that comes from meeting the needs of a powerful age group? The answers might surprise you--and can make the difference between brand wins and misses.
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10:35 AM - 11:20 AM | ADWEEK House Data Redux: Putting Customers First This was supposed to be the year cookies went away, but that's not happening. Still, Google's new plan for third-party cookies will likely greatly limit their availability, not to mention mounting privacy legislation that makes businesses' use of third party data increasingly tricky. What are other ways brands can find the right audience? How can brands build up their stores of first-party data that feels like a meaningful value exchange for their customers? We'll explore how brands should now approach their data strategy and what this means for the evolving customer-brand relationship. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:20 AM | Networking Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:20 AM - 11:45 AM | Main Stage Case Study Spotlight: The Brand-Culture Connect Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:10 PM | ADWEEK House ADWEEK House Programming Brandweek participants will be able to engage in content across topics throughout the week that are most interesting and relevant to them. A dedicated lounge and meeting space for all Brandweek participants, ADWEEK House has additional programming for smaller audiences.
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11:45 AM - 12:10 PM | Main Stage GenZ-ify Your Brand: The Ultimate Playbook for Winning Over the Next Generation Join us for a retrospective from leading brand practitioners -- they'll dig into practical learnings around how they've engaged with creators, pitfalls to avoid, and opportunities to capitalize on. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:10 PM - 12:25 PM | Main Stage How CEO’s Can Get the Work They Deserve in 2024: A Conversation with W+K Portland President Jason White Jason White has seen both sides of the agency/brand model up close and first hand. Beginning at W+K in the early 2000’s, he then left to go brand side working as the CMO for companies such as Fanatics Betting and Gaming, MTV, Beats by Dre, and Curaleaf, before coming back as President of W+K Portland in 2024. Now, one year back into agency life, Jason will discuss the ways W+K bridges the disconnects between agency and client in order to build a thoroughly modern brand, as well as explore the type of work that results from partnerships when they’re tapped into these modern brand-building principles. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:35 PM - 1:35 PM | Networking Lunch Take a break and enjoy some food! | Networking CTV Doesn’t (Just) Do What You Think It Does - Invite Only Lunch Update your registration if you are interested in attending this exclusive lunch | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:30 PM | Marketing Vanguard Lounge Marketing Vanguard Lounge Live Podcast Recording With Jackie Jantos Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:55 PM | ADWEEK House Experience How Rad Golf Brings Tech to the FORE-front on the Green In this immersive experience, Arizona-based golf tech company Rad Golf – backed by household names like Michael Phelps and Wayne Gretzky – will showcase its custom board made in collaboration with the industry veterans at Golden Tee. Attendees can explore Rad’s ecosystem of top tier products that are disrupting the market with innovative and tech-forward golf gear. Play through and check out brand products including watches, speakers, and their recently released Lazer+ - the most technologically innovative rangefinder on the market.
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1:45 PM - 2:15 PM | Workshop Measuring the Real Impact of Influencer Marketing Influencer marketing has moved beyond vanity metrics; it’s now about measuring real impact. This workshop will dive into how brands have shifted the focus from superficial metrics to more meaningful – and measurable – outcomes. Get a sneak peek at new research from Linqia that showcases the evolving role of creators and why leveraging their content beyond standard social channels exponentially magnifies your brand reach and impact. Learn how brands that engage their CMOs and boardroom decision makers in the endless opportunity of influencer strategy helps drive business success. | Workshop Explore How Rewards Make a Better Ad: A.1.’s Secret Sauce for Driving Market Leadership A.1. Original Sauce is on a mission to reignite the brand as the #1 sauce for red meat with today’s consumer. In this workshop, leaders from A.1. and Fetch, America’s Rewards App, will dive deep on how they resurfaced an old partnership to identify and target new shoppers, capture competitive buyers, and boost spend among loyalists with personalized offers and points through the rewards platform. Discover how brands can apply learnings from A.1.’s ambitious, “high steaks” growth strategy and leverage data-driven insights for unprecedented personalization at scale on a platform that proves investing in lifelong consumer relationships is stronger — and more efficient — than an ad buy. | Workshop Boosting Your Reach: How to Leverage TV Ads for Campaign Success Curious about what it takes to supercharge your TV advertising campaigns? Join us to discover how leading brands are transforming their media strategies—delivering precise, data-driven results across every channel. Gain insights into complexities of streaming performance and overcome the unique measurement challenges in the TV advertising landscape, ensuring your brand achieves consistent and comparable success across the board. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:10 PM - 2:55 PM | Marketing Vanguard Lounge Marketing Vanguard Lounge Programming Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:15 PM - 3:00 PM | ADWEEK House Streaming Excellence: How Brands are Growing With the TV Landscape The power of streaming television shows no signs of slowing, gaining traction across platforms and industries, and creating unprecedented opportunities for brands to activate and engage with intended and new audiences. This conversation will tune in to the dynamics, trends and potential streaming presents to marketers today – and what’s next.
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2:20 PM - 2:35 PM | Main Stage How to be a CMO in the age of AI How do you convince a board room to buy into the power of AI? How do you galvanize a leadership team to leverage AI? How do you encourage apprehensive Marketers to be curious about AI? Discover what makes or breaks successful AI adoption in Marketing organizations from Siddharth Taparia, Fortune 200 commercial real estate company JLL’s Chief Marketing Officer, in this engaging and candid session. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:35 PM - 3:00 PM | Main Stage Reviving Commitment: The State of DE&I in 2024 Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:15 PM | Main Stage Maximizing Impact: The Power of B2B2C Marketing The B2B2C marketing model offers a unique opportunity for entrepreneurial CMOs to leverage a systems thinking approach, integrating both B2B and B2C strategies to create exponential impact. Lynn Teo will explore how Northwestern Mutual exemplifies the power of this model with their new A Better Way to Money(TM) brand campaign, using the enterprise to deliver maximum reach and value while its diverse network of local advisors play a critical role in building trust, educating clients, and guiding them through complex financial decisions. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:30 PM | ADWEEK House Redefining Brand Marketing for a Purpose-Driven Generation Join Hinge’s CMO, Jackie Jantos, and Director of Social Impact, Josh Penny as they dive into the future of brand marketing. More than any other generation, Gen Z connects the tangible activities of a business to the brand’s values. At Hinge, the commitment to daters extends beyond the app to consider the holistic social lives of a generation bearing the brunt of the loneliness epidemic. They believe that global brands have an important role to play in social change and that the future of marketing is in action over words. Experience an in-depth conversation about the dating app’s approach to building authentic, long-term partnerships, all while encouraging users to meet in person through programs like One More Hour. Jackie and Josh will provide unique insight into how Hinge’s authentic marketing strategy allows them to connect with their core audience, Gen Z, and help them feel less lonely. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:15 PM - 3:40 PM | Main Stage Press Play on Effective TV Advertising TV advertising holds strong as one of the largest marketing channels, with advertisers investing $59 billion in linear TV and $29 billion in Connected TV this year alone. But the channel can be complex and expensive, especially for those needing to prove its business value as other platforms vie for valuable advertising dollars. Tune in and gain key insights on strategies for lowering costs, increasing ROI, and making the most of your linear and streaming TV campaigns.
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3:40 PM - 4:05 PM | Main Stage Mindful Leadership: Unlocking Creativity and Innovation With Deepak Chopra Bestselling author and integrative medicine pioneer Deepak Chopra joins us to unlock the connection between mindfulness and creativity – to spur business and leadership innovation. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:05 PM - 4:10 PM | Main Stage Wrap Up Thank you for joining us! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:35 PM | Breakthrough Brands Oasis The GORUCK Journey: Leadership, Resilience, and Building a Tribe Join Jason McCarthy, founder of GORUCK, as he shares the story of how his experiences as a Green Beret inspired the creation of a brand built on leadership, resilience, and community. Learn how GORUCK grew from a single backpack into a movement that challenges people to push their limits and build stronger connections. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 5:00 PM | Breakthrough Brands Oasis Reimagining Mental Fitness: Breaking Stigmas and Shaping the Future Join Wondermind Co-founder, Mandy Teefey, for an insightful session on how they're redefining mental fitness. Discover their role in breaking stigmas, shifting conversations, and transforming the mental health landscape to create a more supportive and inclusive community. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:05 PM - 5:25 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis with Legally Addictive Foods Join us for a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:15 PM - 6:45 PM | Experiences ADWEEK Connect 1:1's | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:30 PM - 6:30 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis Happy Hour Join us for a networking happy hour with all of the brands who participated in Day 1 of Breakthrough Brands! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 PM - 10:30 PM | Experiences The Brandweek Biergarten Fest Join us on the Canyon Lawn for a theme night not to be missed! More info to come, but expect delicious food and cocktails, great music and a gorgeous locale. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. |
7:00 AM - 8:00 AM | Wellness Activity Morning Wellness with GORUCK Get up early to get your wellness in with ADWEEK and some special surprises. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM | Networking Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 5:00 PM | Registration Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:05 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:35 AM | ADWEEK House Beyond the 30: There’s a Social For That Rethink everything you think you know about TV spots. Need to tell a brand story? There’s a social for that. Want to display heart-stopping creativity? There’s a social for that. Promote a CTA? There’s a social for that. But let’s be honest: the industry still thinks of social as a small piece of the pie. We’ll get real on what’s real in social, the underpriced opportunities, and where marketers need to be putting their dollars now—and why.
| Main Stage Brands as Entertainment: The New Dynamics of Building a Franchise In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. We will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Main Stage Deviating from the Expected to Drive Growth Customers today expect more value for their money along with an exceptional experience, putting pressure on marketing budget decisions and having CMOs ask “How do I deliver maximum impact for my brand and my business?” Brands today need to reimagine their growth strategies and balance personalization with authentic consumer connections. Tune in to explore how marketers can enhance existing programs while developing new ways to engage with stakeholders to rewrite strategies that build a foundation for growth in the years to come. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:45 AM - 10:15 AM | ADWEEK House Bobbie’s Formula For Advocacy And Influencer Marketing Come join Bobbie’s VP of Marketing, Cat Canada, and Partnership Lead, Celeste DePaola, for a fireside chat with AdWeek Community Editor Luz Corona to discover how Bobbie has harnessed the power of influencer partnerships to champion a cause far beyond traditional marketing. Explore a behind-the-scenes look at their ‘Parents Push Harder’ campaign with Naomi Osaka where Bobbie and Naomi harnessed their platforms and her return to the court as a mother to support federal paid leave. Learn how Bobbie uses advocacy driven marketing to create intentional partnerships that authentically supports parents, advances policies, and brings value to the brand and business. Join us as they share their formula to leveraging social media influencers and influencer partnerships for the greater good.
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9:45 AM - 10:30 AM | Marketing Vanguard Lounge To AI And Not To AI Two years after the launch of ChatGPT, investors keep pouring billions of dollars. Yet, a recent study shows that the term AI is turning off customers. But unlike NFTs and metaverses, AI is likely to stay. In this debate-style discussion between Rei Inamoto, founding partner of I&CO, a creative marketing and innovation firm with offices in NY, Tokyo, and Singapore, and David Lee, Chief Creative Officer of Squarespace, will on purpose take contrarian views to discuss why and how we should “AI or not AI.” Moderated by the Chief Experience Officer of ADWEEK Jenny Rooney, Rei and David will argue for and against AI. But here’s the catch: they won’t know which side they need to take until Jenny says so. Join this exciting session to hear two of the most influential creative minds in the game today debate on the hottest topic. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage Can We Make This Relationship Work?: Blueprint for a Successful CMO-CEO Partnership Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
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10:25 AM - 10:55 AM | Networking Networking Break
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10:35 AM - 11:20 AM | ADWEEK House Profiling the Generational Dynamics of the 2025 Consumer Whether your brand is aiming to invest on rising Gen Alpha, betting on the tried-and-true influence of Millennials and Gen Z, or growing buying power of Boomers, it’s important to understand and know how to tap into the values, trends and tendencies of these consumers. This chat brings together a group of brand and industry leaders to explore how generational differences define brand strategy to best engage and relate to the intended audience. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:55 AM - 11:20 AM | Main Stage Behind the Curtain with Linda Boff Join former GE CMO and current Said Differently CEO Linda Boff as she shares her unique transition from the brand to the agency side. Boff will candidly discuss the loves and challenges she faced with agencies as a CMO, highlighting what’s broken in the industry through real-world examples and case studies. Gain insights into the complexities of both worlds from one of the industry's most respected leaders.
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11:20 AM - 11:45 AM | Main Stage Powering Your Marketing with Customer Loyalty With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:10 PM | ADWEEK House Transforming a Beloved Brand: How Vera Bradley is Reinventing After 40 Years Join Alison Hiatt, Chief Marketing Officer of Vera Bradley, as she provides insights and learnings from the iconic brand’s remarkable 360-transformation. Alison has spearheaded Project Restoration, a comprehensive initiative focused on revitalizing and repositioning Vera Bradley for sustained, long-term success. Staying true to the brand’s core value proposition of delivering thoughtfully designed solutions for women that allows them to showcase their personal style, learn how the brand is continuing to resonate with new generations of fans by re-thinking their branding and marketing strategies to in-store experiences, digital channels, product materials, designs and more. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:10 PM | Main Stage That Was Then, This Is Now: Mastering the Art of Brand Revamp In today’s fast-paced market, a brand's ability to adapt and transform is crucial for long-term success. Join brand marketing leaders as they share the process of revitalizing a brand's identity, ensuring it resonates with modern consumers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:20 PM - 1:20 PM | Networking Lunch Take a break and enjoy some food! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:30 PM | Marketing Vanguard Lounge Marketing Vanguard Lounge Live Podcast Recording Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:55 PM | ADWEEK House The Artist Product Business The music business is always evolving. The perception of artist/brand partnerships has shifted from selling out to being en vogue. Some of the most successful stories in music over the past decade have been Beats by Dre and Rihanna and Fenty. Now, we see the artist landscape changing once again, as artists are creating their brands and owning them outright. The future will feature more artists owning their IP, owning their masters, and owning brands. It’s no longer about endorsements; it's about deeper ownership and using music’s reach to launch a brand.
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1:30 PM - 1:55 PM | Main Stage Harmonizing Brands & Beats: Part I In today’s hyper-competitive landscape, where consumers demand authenticity and innovation, how can brands strike the right chord with their audience? Join us for an electrifying masterclass as music industry leaders and artists delve into the art and science of integrating musical talent into brand strategies.
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1:30 PM - 2:00 PM | Workshop ADWEEK Workshop Series Join us for a series of hands-on workshops where we'll dive into the tactics you need to know to drive business growth for your brand. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:55 PM - 2:10 PM | Main Stage AI Will Reverse the Innovators Dilemma (And What the C-Suite Needs to Do About it) More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:10 PM - 2:35 PM | Main Stage Crafting Connections: Strategic Partnerships for Memorable Experiences Exploring the connection between craft and connection, this session will delve into how marketers strategically select partnerships with brands, platforms, creators and tech partners to produce memorable and impactful experiences that elevate and transform consumer experiences. We'll discuss the decision-making process behind these collaborations and how they drive innovation with outstanding results. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:35 PM - 3:00 PM | Main Stage LinkedIn Trailblazers: Charting the Future of Influencer Marketing Featuring LinkedIn influencer Ross Pomerantz (@Corporate.Bro), Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), and Jasmine Enberg of eMarketer. This game show-inspired panel will see our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:25 PM | Main Stage Discovery Session More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:45 PM | ADWEEK House ADWEEK House Programming featuring ON_Discourse and Proto More details to be announced!
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3:25 PM - 3:30 PM | Main Stage Wrap Up Thank you for joining us! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Breakthrough Brands Oasis Beyond the Finish Line: Actively Black’s Sportswear Revolution Actively Black is revolutionizing sportswear with their standout designs for Team Nigeria’s 2024 Olympic uniforms. This session will delve into the creative process, the brand’s commitment to inclusivity and cultural representation, and the impact of these uniforms on both athletes and the broader sports community. Join us to explore how Actively Black is setting new standards in sports, fashion, and redefining the intersection of identity and performance. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Breakthrough Brands Oasis Green Beauty on the Go: Bridging Accessibility and Sustainability in Travel Discover how Megan Graham, founder of RIES is pioneering circular design to create a conscious brand that scales and explore innovative approaches to making beauty and travel accessible for all. Learn practical strategies to align your brand with eco-friendly practices and inclusive experiences that resonate with today’s discerning consumers.
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4:15 PM - 5:00 PM | Marketing Vanguard Lounge Harmonizing Brands & Beats: Part II Join us for part two of our Music Masterclass series as we explore deal structures that align brand and talent for long-term success, discover the unique value of music artists, and learn how brands can leverage tech innovations in music to broaden their reach. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:25 PM - 4:45 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis with 818 Tequila & Sprinter Vodka Soda The Breakthrough Brands Oasis at Brandweek is a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:45 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis Happy Hour Join us for a networking happy hour with all of the brands who participated in Day 2 of Breakthrough Brands! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:15 PM - 6:45 PM | Experiences ADWEEK Connect 1:1's | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
6:00 PM - 7:00 PM | Experiences Future FWRD x RNB HouseParty More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 PM - 10:30 PM | Experiences The Brandweek Western Excursion We'll provide short transportation to Rustler's Rooste, set high atop the foothills of South Mountain for an evening under the stars filled with insanely good margaritas, fantastic food grilled on open flame and live music. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. |
7:00 AM - 8:00 AM | Wellness Activity Morning Wellness with Barry's Get up early to get your wellness in with ADWEEK and some special surprises. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM | Networking Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 5:00 PM | Registration Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:10 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:10 AM - 9:40 AM | Main Stage Mainstage Programming With Michael Ventura More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:40 AM - 10:05 AM | Main Stage Knowing Where You Stand to Drive Consumer Connection From viewability to attention to click-based attribution - none of these truly capture what matters most in connecting with a consumer. So how does a consumer view your brand or product relative to your competitors, and what truly contributes to their purchase decision? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:45 AM - 10:15 AM | ADWEEK House PrideNOW Presents: What LGBTQ+ Audiences Want from Brands – Voices from the Community In this panel, a diverse group of experts will present intersectional and interdisciplinary perspectives on what different pockets of the LGBTQ+ community want and need from brands right now, from representation and equity to action and true allyship. The result will be a broad and nuanced spectrum of takeaways for marketers.
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10:05 AM - 10:30 AM | Main Stage Match Game: Exploring the Agency and Brand Relationship In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 AM - 11:00 AM | Networking Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:05 AM - 11:15 AM | ADWEEK House How Brands can Navigate the 2024 Political Arena More details to be announced!
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11:15 AM - 11:40 AM | Main Stage The Authenticity Code: Influencers and the Trust Factor Authenticity – it’s a buzzword for a reason. In an age where social media dominates and consumers are increasingly savvy, getting authenticity right in influencer partnerships has never been more critical. This session will explore how top brands are collaborating with influencers who genuinely resonate with their target audiences, elevating the partnership beyond mere promotion into meaningful engagement and ensuring your campaigns are both impactful and trustworthy. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:25 AM - 11:55 AM | ADWEEK House Inside Digital Product Innovation with the PGA TOUR The PGA TOUR is known for its commitment to innovation in professional sports and high-quality fan experiences. The TOUR's VP Product Development, Eric Hanson, will discuss the holistic ecosystem of award-winning digital platforms that the TOUR has launched, including new experiences for mobile, web, and most recently for Apple’s Vision Pro platform. He will provide a walkthrough of their latest experience, and then engage in an intimate Q&A designed for brand leaders and marketers.
| Marketing Vanguard Lounge Marketing Vanguard Lounge Programming Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:05 PM | Main Stage Exclusively Inclusive: Going Beyond to Break Through Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:15 PM - 1:15 PM | Networking Lunch Take a break and enjoy some food! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:50 PM | From Pixels to Plates: The Babish Breakdown Join us for a deliciously fun chat with Andrew Rea, aka Binging With Babish, the mastermind who went from designing graphics to designing dishes that have taken the internet by storm! Andrew will share his epic journey from YouTuber to chef to becoming a brand partnerships extraordinaire. Discover how he turned his passion for food into a full-blown empire, with stories that mix creativity, culinary adventures, and a dash of entrepreneurial genius. Expect laughter, inspiration, and maybe even a secret recipe or two! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:55 PM | ADWEEK House blūm & Beyond: A Journey with Teyonah Parris Join us for an exclusive session with the incomparable Teyonah Parris, where beauty meets brilliance. As a powerhouse actress, producer, and now beauty entrepreneur, Teyonah is redefining what it means to be a multihyphenate creative. Discover the inspiration behind blūm, her revolutionary new haircare line that celebrates the beauty and power of natural hair. Get ready for an engaging and insightful conversation that goes beyond the surface—into the heart of what drives her creativity and passion.
| Workshop ADWEEK Workshop Series Join us for a series of hands-on workshops where we'll dive into the tactics you need to know to drive business growth for your brand. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:50 PM - 2:15 PM | Main Stage Unpacking the Bold Playbook That Put Chili's Back on the Map After a years-long marketing hiatus, Chili's was ripe for a comeback. The brand's sleeping giant was immense consumer love just waiting to be harvested. Chili's set in motion a bold, ambitious and unignorable strategy to reignite its base and ensure top of mind awareness across demos. In this session, Chili's and its creative partner Mischief unpack the playbook which has been the fuel behind cultural moments like the smash hit reunion of Boyz II Men for "Baby Back Ribs” and "Chili's Wedding Catering" (from idea to execution in just three days). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:10 PM - 2:55 PM | Marketing Vanguard Lounge Marketing Vanguard Lounge Programming Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:15 PM - 2:45 PM | ADWEEK House Retail Media 3.0: The Next Evolution of RMNs Retail Media Networks have showcased their value to brands and marketers the last few years and have proven they are a must-have strategy to maximize growth. ADWEEK will be joined by industry leaders to explore how retailers and retail data and platform partners are gearing up for the next wave of RMNs as they continue to carve out space as a major player in the marketing media ecosystem.
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2:25 PM - 2:50 PM | Main Stage Is America Behind? Do Its Marketers Need to Catch Up on Ad Effectiveness? Brand consultant and marketing professor Mark Ritson digs into where we stand on ad effectiveness and where brand marketers need to lean in.
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2:50 PM - 3:15 PM | Main Stage The Context of Content: Aligning Values and Messaging Maintaining brand safety has become a critical concern for marketers and advertisers. This session will address the unique challenges brands face in ensuring their messaging and placement align with content consistent with their positioning and values. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:30 PM | Marketing Vanguard Lounge Marketing Vanguard Live Podcast Recording Business-leading top marketers are rewriting the narrative around their impact within organizations. Convening, inspiring, and informing global marketing leaders, Adweek’s Marketing Vanguard spotlights the core necessities required of executives to drive their strategies forward, including knowledge exchange as well as access and exposure for their rising stars.Join us as we explain the uniqueness of the Marketing Vanguard platform and engage in conversation with the CMOs who define Marketing Vanguard by the key decisions they are making now to drive brand, business, individual and team growth. | ADWEEK House Advocating for the Unexpected: When Creatives Champion Data, and Analysts Embrace Art Success doesn’t come from choosing between being a dreamer or a pragmatist—it comes from mastering both. Join industry leaders Lynzie Riebling and Shavone Charles for a dynamic fireside chat on how blending creativity with data, for a ‘whole-brained’ approach to everything they do, has fueled success for the brands they work with. They’ll share case studies and personal anecdotes that highlight the power of balancing design and analytics to inspire and influence at the highest levels. In a world focused on specialization, Lynzie and Shavone will challenge you to embrace both sides of the brain—creativity for the pragmatic and data for the creative—to elevate your brand and career.
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3:15 PM - 3:40 PM | Main Stage Exploring Media Strategy in Today’s Buying Landscape The digital and streaming landscape is thorny, with a lot of bad actors finding new ways to take your ad dollars without giving any value whatsoever. In this session, you learn techniques to both spot and avoid the red flags to make sure you get exactly what you pay for when you’re buying digital and streaming ads. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:40 PM - 4:10 PM | Main Stage Keke Unleashed: Stories, Screens, and Everything In Between! Get ready to vibe with the one and only Keke Palmer! Join us for a lively conversation as Keke tells all on her brand-new book, her must-watch TV moments, and all the incredible projects she's got cooking beyond the screen. From fierce characters to fearless writing, she's serving up inspiration, laughter, and a whole lot of realness. Come ready to be entertained, enlightened, and completely charmed by Keke's unstoppable energy and storytelling magic. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:10 PM - 4:15 PM | Main Stage Wrap Up Thank you for joining us! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:35 PM | Breakthrough Brands Oasis Splashing into Diversity: How Nomads Swimwear is Leading with Inclusivity Nomads Swimwear isn’t just about luxury—it’s a catalyst for cultural change, fairness, and diversity. Join Taylor Long to explore how embracing diverse perspectives sparks innovation, strengthens brand loyalty, and creates a more equitable marketplace. Taylor will share Nomads Swimwear’s journey, including their dedication to size inclusivity, equity, and impactful cross-collaborations. Discover how to champion inclusivity and boost your brand’s success in today’s vibrant business landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 5:00 PM | Breakthrough Brands Oasis Sparking Success with Anecdote Candles From experimenting with candle-making in her kitchen to building a rapidly growing candle business in over 3500 doors, hear from Julie Maskulka, founder of Anecdote Candles, as she shares how she uncovers unique customer insights to grow the brand and to create new market opportunities. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:05 PM - 5:25 PM | Breakthrough Brands Oasis Crafting a Sweeter Future: Blue Bottle Coffee's Path to Brand Expansion and Scalability Dive into the transformative journey of Blue Bottle Coffee as they revolutionized their brand by introducing the NOLA Collection. This session will uncover the strategies that allowed Blue Bottle to reshape a category, creating a thriving sub-brand and scaling it into a multi-million dollar platform. Participants will also enjoy a special tasting of the NOLA Collection during the session, providing a firsthand experience of the flavors that played a pivotal role in this success story. Whether you're looking to innovate within your brand or create new growth opportunities, this session offers invaluable insights and a unique tasting experience. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
6:30 PM - 10:30 PM | Experiences ADWEEK Brand Genius Gala and After Party Join us for a red-carpet gala dinner on night 3 of Brandweek as we celebrate and hear from ADWEEK’s 2024 Brand Genius honorees. ADWEEK’s Brand Genius award recognizes 10 of the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand Geniuses hail from a range of key roles—a founder or chief executive, a marketer or an agency creative. They’ve also been public figures who’ve transformed their social equity into viable business enterprises. Whatever their titles, they’ve all demonstrated ingenuity, foresight and real results: a significant, quantifiable impact on the bottom line or in the consumer culture overall. Plus, what's an awards gala without an after-party? Join us to keep the celebration going during the Brand Genius After Party, featuring special musical guest(s). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. |
7:30 AM - 8:30 AM | Wellness Activity Morning Wellness Get up early to get your wellness in with ADWEEK and some special surprises. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:30 AM - 9:30 AM | Networking Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:30 AM - 12:30 PM | Registration Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 9:35 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Main Stage What Does It Mean to Tap Into Your Inner Athlete? Join Martin Nance, Chief Marketing Officer of the Minnesota Vikings, and Ryan Mundy, founder of Alkeme, as they explore the enduring power of an athlete's mindset. As former Pittsburgh Steelers and Super Bowl XLIII champions, Martin and Ryan will discuss how the discipline, teamwork, and resilience that led them to success in professional football continue to drive their achievements today. Learn how to apply the mentality of a champion to overcome challenges, sustain peak performance, and excel in both your professional and personal life. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage Amplifying Engagement: Leveraging Music for High-Impact Performance Marketing There’s no denying that music is an integral part of sports marketing. In fact, it permeates every aspect of sports from athlete training to hype songs and anthems pumping up fan frenzied stadiums. While there is math and science that prove music can drive athletes to perform better and music drives fan engagement at games, to date there has been no universal formula for brands that proves music drives ad performance, builds brands, drives audience engagement, and sells products. Songtradr and Zambezi delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Main Stage No Boundaries: Bringing Design & Technology Together to Deliver Immersive Experiences Fans Love
Immersive 3D technology is opening up new potential for brands to step up creativity and interactivity with fans. Earlier this year, the PGA TOUR embraced Apple’s VisionOS platform to help golf enthusiasts go from watching tournaments on TV to being transported into the middle of the action, where they’re able to more closely follow their favorite players. How did they do it? Learn how in this session led by Eric Hanson, Vice President Product Development at the PGA TOUR, and Work & Co Design Partner Derek Fridman. Get inspired and derive tangible takeaways about harnessing the cutting-edge spatial computing capabilities of Apple's visionOS. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:15 AM | Main Stage Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:15 AM - 11:30 AM | Main Stage Elevating Work Culture: The Intersection of Wellbeing and Travel with TJ Abrams from Hyatt Discover how the synergy between wellbeing and travel can transform work culture and elevate performance in this insightful session with TJ Abrams, Vice President of Global Wellbeing Business at Hyatt. As the boundaries between personal wellness and professional success blur, organizations are increasingly recognizing the value of travel as a catalyst for employee wellbeing. TJ Abrams will share strategies and real-world examples of how integrating travel experiences into corporate culture can not only enhance individual wellbeing but also drive team performance, foster innovation, and strengthen company loyalty. Join us to explore actionable insights that can help your organization thrive in today’s evolving work landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 11:55 AM | Main Stage Mainstage Discovery Session With Johnnie Walker More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:55 AM - 12:20 PM | Main Stage Mainstage Programming: Women In Sports More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:20 PM - 12:35 PM | Main Stage Mainstage Programming: Phoenix Suns More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:35 PM - 1:00 PM | Main Stage Closing Fireside Chat: More Info to Come! More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:05 PM | Main Stage Wrap Up Thank you for joining us! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:05 PM - 2:00 PM | Networking Boxed Lunches and Goodbyes As our impactful week comes to a close, we'll send you off to the Phoenix airport with a hearty lunch. Until next year Brandweekers! |
- Monday, September 23, 2024
- Tuesday, September 24, 2024
- Wednesday, September 25, 2024
- Thursday, September 26, 2024
9:00 AM - 9:05 AM | Main Stage Setting the Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:30 AM | Main Stage Unleashing Sports, Startups, and the Future of Advertising with Alexis Ohanian Join Alexis Ohanian for an unfiltered look behind his game-changing ventures—from co-founding Reddit to launching Athlos and revolutionizing women’s sports. He’ll share what drives his passion for sports, how he’s breaking the mold with brand partnerships, and his insights on navigating the AI-driven advertising world. Expect bold takes, insider stories, and a glimpse into the future of marketing and sports. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:30 AM - 10:00 AM | Main Stage Marketing Vanguard Podcast Live: Thriving in an Era of Business-to-Culture Well beyond B2B or B2C, being a brand that matters to people and meets their needs takes more than tactical know-how or incremental tweaks. It takes the kind of wholesale, intentional marketing strategy and leadership that drives sustained meaning and value. It's about being a business-to-culture marketer, Mastercard's Raja Rajamannar is an example of brand leaders who know how to not just harness culture but become an essential part of its fabric to support businesses and enhance consumers' lives. Here's a dive into the decisions they've made and didn't make, missteps, and wins. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage AI Real Talk: Now is the Time to Move Beyond the Hype Everyone's talking about AI, but do we really understand it? According to a recent SAS global survey of marketers, the answer is largely “no.” The survey showed that 63% of marketers use GenAI in their professional lives daily, but only 5% claim to completely understand GenAI and its potential impacts on business processes. Join SAS and The Nature Conservancy as they dive into the realities and myths of all types of AI, how marketers can (better) use it to move the business forward, and what’s needed to prove its value. ![]() John Blackwell Director, Strategic Analytics The Nature Conservancy ![]() Jennifer Chase EVP, Chief Marketing Officer SAS | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Main Stage The Untapped Consumer Segments Brands Can't Ignore Brands are constantly seeking new consumer insights to tap the unique spending power of each generation. But do you know where the greatest centers of untapped opportunity exist? Are you missing out on the revenue that comes from meeting the needs of a powerful age group? The answers might surprise you--and can make the difference between brand wins and misses.
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11:20 AM - 11:45 AM | Main Stage Case Study Spotlight: The Brand-Culture Connect Brands both drive culture and respond to it. But it's a nuanced dynamic, and brands need to lead with intentionality and authenticity. Through case studies, learn how to anticipate and capitalize on key cultural moments, what to do when trying to create moments that take over the zeitgeist – and what to avoid doing. ![]() Sofia Colucci Chief Marketing Officer Molson Coors ![]() Raj Pudipeddi Chief Product and Marketing Officer Invisalign ![]() Vanessa Wallace Chief Marketing Officer Savage X Fenty | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:10 PM | Main Stage GenZ-ify Your Brand: The Ultimate Playbook for Winning Over the Next Generation Join us for a retrospective from leading brand practitioners -- they'll dig into practical learnings around how they've engaged with creators, pitfalls to avoid, and opportunities to capitalize on. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:10 PM - 12:25 PM | Main Stage How CEO’s Can Get the Work They Deserve in 2024: A Conversation with W+K Portland President Jason White Jason White has seen both sides of the agency/brand model up close and first hand. Beginning at W+K in the early 2000’s, he then left to go brand side working as the CMO for companies such as Fanatics Betting and Gaming, MTV, Beats by Dre, and Curaleaf, before coming back as President of W+K Portland in 2024. Now, one year back into agency life, Jason will discuss the ways W+K bridges the disconnects between agency and client in order to build a thoroughly modern brand, as well as explore the type of work that results from partnerships when they’re tapped into these modern brand-building principles. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:20 PM - 2:35 PM | Main Stage How to be a CMO in the age of AI How do you convince a board room to buy into the power of AI? How do you galvanize a leadership team to leverage AI? How do you encourage apprehensive Marketers to be curious about AI? Discover what makes or breaks successful AI adoption in Marketing organizations from Siddharth Taparia, Fortune 200 commercial real estate company JLL’s Chief Marketing Officer, in this engaging and candid session. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:35 PM - 3:00 PM | Main Stage Reviving Commitment: The State of DE&I in 2024 Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum. ![]() Aba Blankson Chief Marketing and Communications Officer NAACP ![]() Heather Infantry Chief Executive Officer Giving Gap ![]() Aurora James Founder 15 Percent Pledge ![]() Lydia Smith Chief Diversity Officer Victoria's Secret | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:15 PM | Main Stage Maximizing Impact: The Power of B2B2C Marketing The B2B2C marketing model offers a unique opportunity for entrepreneurial CMOs to leverage a systems thinking approach, integrating both B2B and B2C strategies to create exponential impact. Lynn Teo will explore how Northwestern Mutual exemplifies the power of this model with their new A Better Way to Money(TM) brand campaign, using the enterprise to deliver maximum reach and value while its diverse network of local advisors play a critical role in building trust, educating clients, and guiding them through complex financial decisions. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:15 PM - 3:40 PM | Main Stage Press Play on Effective TV Advertising TV advertising holds strong as one of the largest marketing channels, with advertisers investing $59 billion in linear TV and $29 billion in Connected TV this year alone. But the channel can be complex and expensive, especially for those needing to prove its business value as other platforms vie for valuable advertising dollars. Tune in and gain key insights on strategies for lowering costs, increasing ROI, and making the most of your linear and streaming TV campaigns.
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3:40 PM - 4:05 PM | Main Stage Mindful Leadership: Unlocking Creativity and Innovation With Deepak Chopra Bestselling author and integrative medicine pioneer Deepak Chopra joins us to unlock the connection between mindfulness and creativity – to spur business and leadership innovation. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:05 PM - 4:10 PM | Main Stage Wrap Up Thank you for joining us! |
9:00 AM - 9:05 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:35 AM | Main Stage Brands as Entertainment: The New Dynamics of Building a Franchise In today's fast-paced digital world, traditional advertising is no longer enough to capture and retain consumer attention. Brands are increasingly turning to entertainment strategies to create deeper connections and foster loyalty. We will delve into the transformative power of storytelling and entertainment in brand marketing, sharing insights on how brands can actually become powerful entertainment franchises. ![]() Michael Sugar Chief Executive Officer and Founder Sugar23 ![]() Ramon Soto SVP, Chief Marketing Officer Northwell Studios ![]() Maurice Cooper Chief Customer Officer Bath & Body Works | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Main Stage Deviating from the Expected to Drive Growth Customers today expect more value for their money along with an exceptional experience, putting pressure on marketing budget decisions and having CMOs ask “How do I deliver maximum impact for my brand and my business?” Brands today need to reimagine their growth strategies and balance personalization with authentic consumer connections. Tune in to explore how marketers can enhance existing programs while developing new ways to engage with stakeholders to rewrite strategies that build a foundation for growth in the years to come. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage Can We Make This Relationship Work?: Blueprint for a Successful CMO-CEO Partnership Marketing is one of the most crucial aspects of a business, but that’s not always visible to or appreciated by CEOs. Hear this C-suite pairing discuss how they communicate, how they challenge each other, and ultimately how they collaborate to drive short- and long-term results for Nespresso.
![]() Alfonso Gonzalez Loeschen Chief Executive Officer Nespresso North America ![]() Jessica Padula Vice President, Marketing and Head of Sustainability Nespresso North America ![]() Tony Wells Board Director Yelp | Nexstar | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:55 AM - 11:20 AM | Main Stage Behind the Curtain with Linda Boff Join former GE CMO and current Said Differently CEO Linda Boff as she shares her unique transition from the brand to the agency side. Boff will candidly discuss the loves and challenges she faced with agencies as a CMO, highlighting what’s broken in the industry through real-world examples and case studies. Gain insights into the complexities of both worlds from one of the industry's most respected leaders.
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11:20 AM - 11:45 AM | Main Stage Powering Your Marketing with Customer Loyalty With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:10 PM | Main Stage That Was Then, This Is Now: Mastering the Art of Brand Revamp In today’s fast-paced market, a brand's ability to adapt and transform is crucial for long-term success. Join brand marketing leaders as they share the process of revitalizing a brand's identity, ensuring it resonates with modern consumers. ![]() Sandeep Seth Chief Growth Officer, Tapestry Inc., and Chief Marketing Officer, Coach Brand ![]() Victoria Lozano Executive Vice President, Brand Marketing Crayola | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:30 PM - 1:55 PM | Main Stage Harmonizing Brands & Beats: Part I In today’s hyper-competitive landscape, where consumers demand authenticity and innovation, how can brands strike the right chord with their audience? Join us for an electrifying masterclass as music industry leaders and artists delve into the art and science of integrating musical talent into brand strategies.
![]() Alexandra Moore Chief Business Officer EMPIRE ![]() Eric Nam Musician and Creative Director/Co-founder of DIVE Studios DIVE Studios ![]() Mike Van President Billboard ![]() 310babii | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:55 PM - 2:10 PM | Main Stage AI Will Reverse the Innovators Dilemma (And What the C-Suite Needs to Do About it) More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:10 PM - 2:35 PM | Main Stage Crafting Connections: Strategic Partnerships for Memorable Experiences Exploring the connection between craft and connection, this session will delve into how marketers strategically select partnerships with brands, platforms, creators and tech partners to produce memorable and impactful experiences that elevate and transform consumer experiences. We'll discuss the decision-making process behind these collaborations and how they drive innovation with outstanding results. ![]() Matty Beckerman Founder and Chief Executive Officer IRCODE ![]() Emily Essner Chief Marketing Officer Saks ![]() Stephanie Jacoby Senior Vice President, Smirnoff Global Diageo ![]() Jessica Williams Head of Brand Marketing and Partnerships Shopify | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:35 PM - 3:00 PM | Main Stage LinkedIn Trailblazers: Charting the Future of Influencer Marketing Featuring LinkedIn influencer Ross Pomerantz (@Corporate.Bro), Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), and Jasmine Enberg of eMarketer. This game show-inspired panel will see our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time. ![]() Brendan Gahan Chief Executive Officer and Co-founder Creator Authority ![]() Ty Heath Director of Market Engagement, B2B Institute ![]() Ross Pomerantz Content Creator and Entrepreneur @corporate.bro ![]() Jasmine Enberg Vice President and Principal Analyst EMARKETER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:25 PM | Main Stage Discovery Session More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:25 PM - 3:30 PM | Main Stage Wrap Up Thank you for joining us! |
9:00 AM - 9:10 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:10 AM - 9:40 AM | Main Stage Mainstage Programming With Michael Ventura More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:40 AM - 10:05 AM | Main Stage Knowing Where You Stand to Drive Consumer Connection From viewability to attention to click-based attribution - none of these truly capture what matters most in connecting with a consumer. So how does a consumer view your brand or product relative to your competitors, and what truly contributes to their purchase decision? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:05 AM - 10:30 AM | Main Stage Match Game: Exploring the Agency and Brand Relationship In the landscape of marketing and advertising, the synergy between agencies and brands plays a pivotal role in creating impactful campaigns and driving business success. In an unique and engaging twist, two leading agencies and their brand partners will join us for a "dating game" style session and conversation. This interactive format will provide a firsthand look at how these partnerships are formed, nurtured, and sustained. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:15 AM - 11:40 AM | Main Stage The Authenticity Code: Influencers and the Trust Factor Authenticity – it’s a buzzword for a reason. In an age where social media dominates and consumers are increasingly savvy, getting authenticity right in influencer partnerships has never been more critical. This session will explore how top brands are collaborating with influencers who genuinely resonate with their target audiences, elevating the partnership beyond mere promotion into meaningful engagement and ensuring your campaigns are both impactful and trustworthy. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:05 PM | Main Stage Exclusively Inclusive: Going Beyond to Break Through Teams comprised of people with diverse skills, perspectives and experiences can power the best outcomes for your brand and business. But it’s not always easy finding these people. Learn how to identify who you need and the new talent pipelines to tap into. ![]() Angela Roseboro Chief Diversity Officer Toast ![]() Caitlin Austin Senior Vice President, Marketing Exclusive Resorts | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:50 PM - 2:15 PM | Main Stage Unpacking the Bold Playbook That Put Chili's Back on the Map After a years-long marketing hiatus, Chili's was ripe for a comeback. The brand's sleeping giant was immense consumer love just waiting to be harvested. Chili's set in motion a bold, ambitious and unignorable strategy to reignite its base and ensure top of mind awareness across demos. In this session, Chili's and its creative partner Mischief unpack the playbook which has been the fuel behind cultural moments like the smash hit reunion of Boyz II Men for "Baby Back Ribs” and "Chili's Wedding Catering" (from idea to execution in just three days). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:25 PM - 2:50 PM | Main Stage Is America Behind? Do Its Marketers Need to Catch Up on Ad Effectiveness? Brand consultant and marketing professor Mark Ritson digs into where we stand on ad effectiveness and where brand marketers need to lean in.
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2:50 PM - 3:15 PM | Main Stage The Context of Content: Aligning Values and Messaging Maintaining brand safety has become a critical concern for marketers and advertisers. This session will address the unique challenges brands face in ensuring their messaging and placement align with content consistent with their positioning and values. ![]() AJ Brown Chief Operating Officer Brand Safety Institute ![]() Dominique Shelton Leipzig Partner Mayer Brown ![]() Ryan Butler VP, Diversity, Equity, and Inclusion The Recording Academy | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:15 PM - 3:40 PM | Main Stage Exploring Media Strategy in Today’s Buying Landscape The digital and streaming landscape is thorny, with a lot of bad actors finding new ways to take your ad dollars without giving any value whatsoever. In this session, you learn techniques to both spot and avoid the red flags to make sure you get exactly what you pay for when you’re buying digital and streaming ads. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:40 PM - 4:10 PM | Main Stage Keke Unleashed: Stories, Screens, and Everything In Between! Get ready to vibe with the one and only Keke Palmer! Join us for a lively conversation as Keke tells all on her brand-new book, her must-watch TV moments, and all the incredible projects she's got cooking beyond the screen. From fierce characters to fearless writing, she's serving up inspiration, laughter, and a whole lot of realness. Come ready to be entertained, enlightened, and completely charmed by Keke's unstoppable energy and storytelling magic. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:10 PM - 4:15 PM | Main Stage Wrap Up Thank you for joining us! |
9:30 AM - 9:35 AM | Main Stage Setting The Tone A look at what's ahead. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:35 AM - 10:00 AM | Main Stage What Does It Mean to Tap Into Your Inner Athlete? Join Martin Nance, Chief Marketing Officer of the Minnesota Vikings, and Ryan Mundy, founder of Alkeme, as they explore the enduring power of an athlete's mindset. As former Pittsburgh Steelers and Super Bowl XLIII champions, Martin and Ryan will discuss how the discipline, teamwork, and resilience that led them to success in professional football continue to drive their achievements today. Learn how to apply the mentality of a champion to overcome challenges, sustain peak performance, and excel in both your professional and personal life. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:25 AM | Main Stage Amplifying Engagement: Leveraging Music for High-Impact Performance Marketing There’s no denying that music is an integral part of sports marketing. In fact, it permeates every aspect of sports from athlete training to hype songs and anthems pumping up fan frenzied stadiums. While there is math and science that prove music can drive athletes to perform better and music drives fan engagement at games, to date there has been no universal formula for brands that proves music drives ad performance, builds brands, drives audience engagement, and sells products. Songtradr and Zambezi delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:50 AM | Main Stage No Boundaries: Bringing Design & Technology Together to Deliver Immersive Experiences Fans Love
Immersive 3D technology is opening up new potential for brands to step up creativity and interactivity with fans. Earlier this year, the PGA TOUR embraced Apple’s VisionOS platform to help golf enthusiasts go from watching tournaments on TV to being transported into the middle of the action, where they’re able to more closely follow their favorite players. How did they do it? Learn how in this session led by Eric Hanson, Vice President Product Development at the PGA TOUR, and Work & Co Design Partner Derek Fridman. Get inspired and derive tangible takeaways about harnessing the cutting-edge spatial computing capabilities of Apple's visionOS. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:50 AM - 11:15 AM | Main Stage Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:15 AM - 11:30 AM | Main Stage Elevating Work Culture: The Intersection of Wellbeing and Travel with TJ Abrams from Hyatt Discover how the synergy between wellbeing and travel can transform work culture and elevate performance in this insightful session with TJ Abrams, Vice President of Global Wellbeing Business at Hyatt. As the boundaries between personal wellness and professional success blur, organizations are increasingly recognizing the value of travel as a catalyst for employee wellbeing. TJ Abrams will share strategies and real-world examples of how integrating travel experiences into corporate culture can not only enhance individual wellbeing but also drive team performance, foster innovation, and strengthen company loyalty. Join us to explore actionable insights that can help your organization thrive in today’s evolving work landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 11:55 AM | Main Stage Mainstage Discovery Session With Johnnie Walker More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:55 AM - 12:20 PM | Main Stage Mainstage Programming: Women In Sports More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:20 PM - 12:35 PM | Main Stage Mainstage Programming: Phoenix Suns More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:35 PM - 1:00 PM | Main Stage Closing Fireside Chat: More Info to Come! More details to be announced! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 1:05 PM | Main Stage Wrap Up Thank you for joining us! |
Monday, September 23, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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9:45 AM - 10:15 AM | ADWEEK House ADWEEK House Programming Brandweek participants will be able to engage in content across topics throughout the week that are most interesting and relevant to them. A dedicated lounge and meeting space for all Brandweek participants, ADWEEK House has additional programming for smaller audiences.
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10:35 AM - 11:20 AM | ADWEEK House Data Redux: Putting Customers First This was supposed to be the year cookies went away, but that's not happening. Still, Google's new plan for third-party cookies will likely greatly limit their availability, not to mention mounting privacy legislation that makes businesses' use of third party data increasingly tricky. What are other ways brands can find the right audience? How can brands build up their stores of first-party data that feels like a meaningful value exchange for their customers? We'll explore how brands should now approach their data strategy and what this means for the evolving customer-brand relationship. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:10 PM | ADWEEK House ADWEEK House Programming Brandweek participants will be able to engage in content across topics throughout the week that are most interesting and relevant to them. A dedicated lounge and meeting space for all Brandweek participants, ADWEEK House has additional programming for smaller audiences.
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1:25 PM - 1:55 PM | ADWEEK House Experience How Rad Golf Brings Tech to the FORE-front on the Green In this immersive experience, Arizona-based golf tech company Rad Golf – backed by household names like Michael Phelps and Wayne Gretzky – will showcase its custom board made in collaboration with the industry veterans at Golden Tee. Attendees can explore Rad’s ecosystem of top tier products that are disrupting the market with innovative and tech-forward golf gear. Play through and check out brand products including watches, speakers, and their recently released Lazer+ - the most technologically innovative rangefinder on the market.
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2:15 PM - 3:00 PM | ADWEEK House Streaming Excellence: How Brands are Growing With the TV Landscape The power of streaming television shows no signs of slowing, gaining traction across platforms and industries, and creating unprecedented opportunities for brands to activate and engage with intended and new audiences. This conversation will tune in to the dynamics, trends and potential streaming presents to marketers today – and what’s next.
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3:00 PM - 3:30 PM | ADWEEK House Redefining Brand Marketing for a Purpose-Driven Generation Join Hinge’s CMO, Jackie Jantos, and Director of Social Impact, Josh Penny as they dive into the future of brand marketing. More than any other generation, Gen Z connects the tangible activities of a business to the brand’s values. At Hinge, the commitment to daters extends beyond the app to consider the holistic social lives of a generation bearing the brunt of the loneliness epidemic. They believe that global brands have an important role to play in social change and that the future of marketing is in action over words. Experience an in-depth conversation about the dating app’s approach to building authentic, long-term partnerships, all while encouraging users to meet in person through programs like One More Hour. Jackie and Josh will provide unique insight into how Hinge’s authentic marketing strategy allows them to connect with their core audience, Gen Z, and help them feel less lonely. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tuesday, September 24, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:05 AM - 9:35 AM | ADWEEK House Beyond the 30: There’s a Social For That Rethink everything you think you know about TV spots. Need to tell a brand story? There’s a social for that. Want to display heart-stopping creativity? There’s a social for that. Promote a CTA? There’s a social for that. But let’s be honest: the industry still thinks of social as a small piece of the pie. We’ll get real on what’s real in social, the underpriced opportunities, and where marketers need to be putting their dollars now—and why.
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9:45 AM - 10:15 AM | ADWEEK House Bobbie’s Formula For Advocacy And Influencer Marketing Come join Bobbie’s VP of Marketing, Cat Canada, and Partnership Lead, Celeste DePaola, for a fireside chat with AdWeek Community Editor Luz Corona to discover how Bobbie has harnessed the power of influencer partnerships to champion a cause far beyond traditional marketing. Explore a behind-the-scenes look at their ‘Parents Push Harder’ campaign with Naomi Osaka where Bobbie and Naomi harnessed their platforms and her return to the court as a mother to support federal paid leave. Learn how Bobbie uses advocacy driven marketing to create intentional partnerships that authentically supports parents, advances policies, and brings value to the brand and business. Join us as they share their formula to leveraging social media influencers and influencer partnerships for the greater good.
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10:35 AM - 11:20 AM | ADWEEK House Profiling the Generational Dynamics of the 2025 Consumer Whether your brand is aiming to invest on rising Gen Alpha, betting on the tried-and-true influence of Millennials and Gen Z, or growing buying power of Boomers, it’s important to understand and know how to tap into the values, trends and tendencies of these consumers. This chat brings together a group of brand and industry leaders to explore how generational differences define brand strategy to best engage and relate to the intended audience. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:40 AM - 12:10 PM | ADWEEK House Transforming a Beloved Brand: How Vera Bradley is Reinventing After 40 Years Join Alison Hiatt, Chief Marketing Officer of Vera Bradley, as she provides insights and learnings from the iconic brand’s remarkable 360-transformation. Alison has spearheaded Project Restoration, a comprehensive initiative focused on revitalizing and repositioning Vera Bradley for sustained, long-term success. Staying true to the brand’s core value proposition of delivering thoughtfully designed solutions for women that allows them to showcase their personal style, learn how the brand is continuing to resonate with new generations of fans by re-thinking their branding and marketing strategies to in-store experiences, digital channels, product materials, designs and more. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:25 PM - 1:55 PM | ADWEEK House The Artist Product Business The music business is always evolving. The perception of artist/brand partnerships has shifted from selling out to being en vogue. Some of the most successful stories in music over the past decade have been Beats by Dre and Rihanna and Fenty. Now, we see the artist landscape changing once again, as artists are creating their brands and owning them outright. The future will feature more artists owning their IP, owning their masters, and owning brands. It’s no longer about endorsements; it's about deeper ownership and using music’s reach to launch a brand.
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3:00 PM - 3:45 PM | ADWEEK House ADWEEK House Programming featuring ON_Discourse and Proto More details to be announced!
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Wednesday, September 25, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:45 AM - 10:15 AM | ADWEEK House PrideNOW Presents: What LGBTQ+ Audiences Want from Brands – Voices from the Community In this panel, a diverse group of experts will present intersectional and interdisciplinary perspectives on what different pockets of the LGBTQ+ community want and need from brands right now, from representation and equity to action and true allyship. The result will be a broad and nuanced spectrum of takeaways for marketers.
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11:05 AM - 11:15 AM | ADWEEK House How Brands can Navigate the 2024 Political Arena More details to be announced!
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11:25 AM - 11:55 AM | ADWEEK House Inside Digital Product Innovation with the PGA TOUR The PGA TOUR is known for its commitment to innovation in professional sports and high-quality fan experiences. The TOUR's VP Product Development, Eric Hanson, will discuss the holistic ecosystem of award-winning digital platforms that the TOUR has launched, including new experiences for mobile, web, and most recently for Apple’s Vision Pro platform. He will provide a walkthrough of their latest experience, and then engage in an intimate Q&A designed for brand leaders and marketers.
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1:25 PM - 1:55 PM | ADWEEK House blūm & Beyond: A Journey with Teyonah Parris Join us for an exclusive session with the incomparable Teyonah Parris, where beauty meets brilliance. As a powerhouse actress, producer, and now beauty entrepreneur, Teyonah is redefining what it means to be a multihyphenate creative. Discover the inspiration behind blūm, her revolutionary new haircare line that celebrates the beauty and power of natural hair. Get ready for an engaging and insightful conversation that goes beyond the surface—into the heart of what drives her creativity and passion.
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2:15 PM - 2:45 PM | ADWEEK House Retail Media 3.0: The Next Evolution of RMNs Retail Media Networks have showcased their value to brands and marketers the last few years and have proven they are a must-have strategy to maximize growth. ADWEEK will be joined by industry leaders to explore how retailers and retail data and platform partners are gearing up for the next wave of RMNs as they continue to carve out space as a major player in the marketing media ecosystem.
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3:00 PM - 3:30 PM | ADWEEK House Advocating for the Unexpected: When Creatives Champion Data, and Analysts Embrace Art Success doesn’t come from choosing between being a dreamer or a pragmatist—it comes from mastering both. Join industry leaders Lynzie Riebling and Shavone Charles for a dynamic fireside chat on how blending creativity with data, for a ‘whole-brained’ approach to everything they do, has fueled success for the brands they work with. They’ll share case studies and personal anecdotes that highlight the power of balancing design and analytics to inspire and influence at the highest levels. In a world focused on specialization, Lynzie and Shavone will challenge you to embrace both sides of the brain—creativity for the pragmatic and data for the creative—to elevate your brand and career.
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Monday, September 23, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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4:15 PM - 4:35 PM | Breakthrough Brands Oasis The GORUCK Journey: Leadership, Resilience, and Building a Tribe Join Jason McCarthy, founder of GORUCK, as he shares the story of how his experiences as a Green Beret inspired the creation of a brand built on leadership, resilience, and community. Learn how GORUCK grew from a single backpack into a movement that challenges people to push their limits and build stronger connections. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 5:00 PM | Breakthrough Brands Oasis Reimagining Mental Fitness: Breaking Stigmas and Shaping the Future Join Wondermind Co-founder, Mandy Teefey, for an insightful session on how they're redefining mental fitness. Discover their role in breaking stigmas, shifting conversations, and transforming the mental health landscape to create a more supportive and inclusive community. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:05 PM - 5:25 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis with Legally Addictive Foods Join us for a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:30 PM - 6:30 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis Happy Hour Join us for a networking happy hour with all of the brands who participated in Day 1 of Breakthrough Brands! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tuesday, September 24, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:35 PM - 3:55 PM | Breakthrough Brands Oasis Beyond the Finish Line: Actively Black’s Sportswear Revolution Actively Black is revolutionizing sportswear with their standout designs for Team Nigeria’s 2024 Olympic uniforms. This session will delve into the creative process, the brand’s commitment to inclusivity and cultural representation, and the impact of these uniforms on both athletes and the broader sports community. Join us to explore how Actively Black is setting new standards in sports, fashion, and redefining the intersection of identity and performance. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 4:20 PM | Breakthrough Brands Oasis Green Beauty on the Go: Bridging Accessibility and Sustainability in Travel Discover how Megan Graham, founder of RIES is pioneering circular design to create a conscious brand that scales and explore innovative approaches to making beauty and travel accessible for all. Learn practical strategies to align your brand with eco-friendly practices and inclusive experiences that resonate with today’s discerning consumers.
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4:25 PM - 4:45 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis with 818 Tequila & Sprinter Vodka Soda The Breakthrough Brands Oasis at Brandweek is a hands-on showcase of the products and services with marketing strategies and approaches that are a model of innovation, experimentation, and disruption that all brands can learn from. Come get up close and personal with the founders, CMOs, CEOs, and other shepherds of renegade brands who will share their stories of how they’ve torn up playbooks, uncovered unique customer insights, and employed unprecedented tactics to solidify their brands’ roles and value in their customers’ lives. Ask them questions and engage in conversation to learn more about their experiences. Come listen, see, touch, use, and take with you products from some—and lessons from all. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:45 PM - 5:45 PM | Breakthrough Brands Oasis Breakthrough Brands Oasis Happy Hour Join us for a networking happy hour with all of the brands who participated in Day 2 of Breakthrough Brands! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wednesday, September 25, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:15 PM - 4:35 PM | Breakthrough Brands Oasis Splashing into Diversity: How Nomads Swimwear is Leading with Inclusivity Nomads Swimwear isn’t just about luxury—it’s a catalyst for cultural change, fairness, and diversity. Join Taylor Long to explore how embracing diverse perspectives sparks innovation, strengthens brand loyalty, and creates a more equitable marketplace. Taylor will share Nomads Swimwear’s journey, including their dedication to size inclusivity, equity, and impactful cross-collaborations. Discover how to champion inclusivity and boost your brand’s success in today’s vibrant business landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:40 PM - 5:00 PM | Breakthrough Brands Oasis Sparking Success with Anecdote Candles From experimenting with candle-making in her kitchen to building a rapidly growing candle business in over 3500 doors, hear from Julie Maskulka, founder of Anecdote Candles, as she shares how she uncovers unique customer insights to grow the brand and to create new market opportunities. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:05 PM - 5:25 PM | Breakthrough Brands Oasis Crafting a Sweeter Future: Blue Bottle Coffee's Path to Brand Expansion and Scalability Dive into the transformative journey of Blue Bottle Coffee as they revolutionized their brand by introducing the NOLA Collection. This session will uncover the strategies that allowed Blue Bottle to reshape a category, creating a thriving sub-brand and scaling it into a multi-million dollar platform. Participants will also enjoy a special tasting of the NOLA Collection during the session, providing a firsthand experience of the flavors that played a pivotal role in this success story. Whether you're looking to innovate within your brand or create new growth opportunities, this session offers invaluable insights and a unique tasting experience. |
Sunday, September 22, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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5:00 PM - 7:00 PM | Experiences The Brandweek Welcome Reception Make sure to arrive on Sunday in time for our kick-off! We'll toast to an unforgettable week of connection-building and knowledge-sharing to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Monday, September 23, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:15 PM - 6:45 PM | Experiences ADWEEK Connect 1:1's | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 PM - 10:30 PM | Experiences The Brandweek Biergarten Fest Join us on the Canyon Lawn for a theme night not to be missed! More info to come, but expect delicious food and cocktails, great music and a gorgeous locale. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tuesday, September 24, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:15 PM - 6:45 PM | Experiences ADWEEK Connect 1:1's | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
6:00 PM - 7:00 PM | Experiences Future FWRD x RNB HouseParty More details to come! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 PM - 10:30 PM | Experiences The Brandweek Western Excursion We'll provide short transportation to Rustler's Rooste, set high atop the foothills of South Mountain for an evening under the stars filled with insanely good margaritas, fantastic food grilled on open flame and live music. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wednesday, September 25, 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
6:30 PM - 10:30 PM | Experiences ADWEEK Brand Genius Gala and After Party Join us for a red-carpet gala dinner on night 3 of Brandweek as we celebrate and hear from ADWEEK’s 2024 Brand Genius honorees. ADWEEK’s Brand Genius award recognizes 10 of the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand Geniuses hail from a range of key roles—a founder or chief executive, a marketer or an agency creative. They’ve also been public figures who’ve transformed their social equity into viable business enterprises. Whatever their titles, they’ve all demonstrated ingenuity, foresight and real results: a significant, quantifiable impact on the bottom line or in the consumer culture overall. Plus, what's an awards gala without an after-party? Join us to keep the celebration going during the Brand Genius After Party, featuring special musical guest(s). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 PM - 11:59 PM | Experiences Nightcap Not ready to end the party? Join us for more good times at Vista Lounge. |