Everyone's talking about AI, but do we really understand it? According to a recent SAS global survey of marketers, the answer is largely “no.” The survey showed that 63% of marketers use GenAI in their professional lives daily, but only 5% claim to completely understand GenAI and its potential impacts on business processes. Join SAS and The Nature Conservancy as they dive into the realities and myths of all types of AI, how marketers can (better) use it to move the business forward, and what’s needed to prove its value.