From viewability to attention to click-based attribution - none of these truly capture what matters most in connecting with a consumer. So how does a consumer view your brand or product relative to your competitors, and what truly contributes to their purchase decision?

This session will dive into the metrics and dynamics that determine where your brand sits in consumers’ minds and how real time insights can help shape messaging to score big results. Learn what strategies you can implement to transform brand evaluation and enhance your market positioning.