Despite its importance, many organizations find their Diversity, Equity, and Inclusion (DEI) efforts dwindling as businesses prioritize other needs, and as anti-DEI social movements grow. This session offers a compelling examination of how brands can reignite their dedication to equity, focusing on the unique role marketers can play. Featuring thought leaders and DEI experts, this session will share specific strategies for implementation and articulate the financial impact of investment in equity initiatives--and why it's a priority that drives brand and business momentum.