Breakthrough Brands Oasis
The GORUCK Journey: Leadership, Resilience, and Building a Tribe (Sonoran Sky 1-3)
Monday, September 23, 2024, 4:15 PM - 4:35 PM

Join Jason McCarthy, founder of GORUCK, as he shares the story of how his experiences as a Green Beret inspired the creation of a brand built on leadership, resilience, and community. Learn how GORUCK grew from a single backpack into a movement that challenges people to push their limits and build stronger connections.