Main Stage
Powering Your Marketing with Customer Loyalty
Tuesday, September 24, 2024, 11:20 AM - 11:45 AM
With cookies going away, the best type of data for marketers is first-party data. But harnessing it is tough. In this session, you’ll learn how to optimize your loyalty program to get the best customer insights, and how to use those insights to power your advertising and make it scale across online channels.