Main Stage
The Authenticity Code: Influencers and the Trust Factor
Wednesday, September 25, 2024, 11:15 AM - 11:40 AM
Authenticity – it’s a buzzword for a reason. In an age where social media dominates and consumers are increasingly savvy, getting authenticity right in influencer partnerships has never been more critical. This session will explore how top brands are collaborating with influencers who genuinely resonate with their target audiences, elevating the partnership beyond mere promotion into meaningful engagement and ensuring your campaigns are both impactful and trustworthy.