Main Stage
How to be a CMO in the age of AI
Monday, September 23, 2024, 2:20 PM - 2:35 PM

How do you convince a board room to buy into the power of AI? How do you galvanize a leadership team to leverage AI? How do you encourage apprehensive Marketers to be curious about AI? Discover what makes or breaks successful AI adoption in Marketing organizations from Siddharth Taparia, Fortune 200 commercial real estate company JLL’s Chief Marketing Officer, in this engaging and candid session.