ADWEEK House
Behind The Stage Series // Sports Illustrated Swim
Wednesday, September 25, 2024, 2:10 PM - 2:55 PM
Join MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit, and Hillary Drezner, Chief Marketing Officer, and Kate Upton as they take you behind the scenes of one of the most iconic brands in media. This session will explore the evolution of SI Swimsuit from its roots as a celebrated annual edition to a platform that champions diversity, body positivity, and cultural change. MJ and Hillary will share insights into their creative process, the challenges and triumphs of staying relevant in a shifting media landscape, and their vision for the future of SI Swim. Expect candid conversations about leadership, innovation, and the power of representation in the fashion and media industries.