Come join Bobbie’s VP of Marketing, Cat Canada, and Partnership Lead, Celeste DePaola, for a fireside chat with AdWeek Community Editor Luz Corona to discover how Bobbie has harnessed the power of influencer partnerships to champion a cause far beyond traditional marketing. Explore a behind-the-scenes look at their ‘Parents Push Harder’ campaign with Naomi Osaka where Bobbie and Naomi harnessed their platforms and her return to the court as a mother to support federal paid leave. Learn how Bobbie uses advocacy driven marketing to create intentional partnerships that authentically supports parents, advances policies, and brings value to the brand and business. Join us as they share their formula to leveraging social media influencers and influencer partnerships for the greater good.