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Connected TV is no longer a “new” channel for advertisers, but you may still be wondering about its full digital capabilities. According to a survey conducted by ADWEEK and MNTN, advertisers still cite campaign measurement and attribution as their biggest question marks when running a CTV campaign for performance outcomes.

In this exclusive session, MNTN and ADWEEK will dive into the data and explore how marketers can maximize the opportunities of the data-rich roots of the platform. Hear expert insights on how you can better leverage the measurement and attribution capabilities of CTV as a performance strategy and how CTV is turning results for brands of all sizes.