Stephanie Jacoby
Stephanie Jacoby
Senior Vice President, Smirnoff Global
Stephanie holds a degree in Psychology from the University of Virginia and an MBA from Stanford School of Business. This has given her the competitive advantage of a deep understanding of consumers’ minds from a business perspective. With more than 15 years of experience in the spirits industry at Diageo, she has led cross-functional teams to grow global brands with purpose through bold and breakthrough creativity rooted in deep consumer and cultural insight.
Stephanie inspires brand visions through innovation and leadership that galvanize teams to deliver outstanding results together. Her deep expertise in Wine & Spirits has resulted in tremendous growth, working with brands such as Johnnie Walker, Baileys, Ketel One, Tanqueray, Bulleit, and now Smirnoff, where she has recently been appointed to the role Global Senior Vice President. She is skilled in consumer goods, food & beverage, brand management, marketing strategy, influencer marketing & partnerships, and product innovation.
At Smirnoff, Stephanie is working closely with the team to take a clear stand in culture and gender representation, where she is focused on making a unique statement across the globe. Stephanie is committed to positively contributing to society with a brand that not only delivers a message of diversity and inclusion but acts upon it.