Sofia Colucci
Chief Marketing Officer
Molson Coors
As North American Chief Marketing Officer at Molson Coors, Sofia Colucci brings creativity and strong collaboration to everything she does. The Uruguayan-Canadian marketer first joined Molson Coors leading Innovation then progressed to the role of Global VP of Marketing for Miller Brands prior to rising to CMO in 2023.
Sofia has a proven track record of creatively effective marketing - driving brands in culture, leading turn-arounds and building breakthrough innovations. She has 20 years of marketing and innovation experiences across multiple countries and industries, including 8 years at PepsiCo.
Sofia’s work has transformed brands like Miller Lite and Coors Light, with global campaign launches like Tastes Like Miller Time and Choose Chill. Her focus on creatively effective bold ideas has led to work like the High Stakes Beer Ad, Molson Coors first Super Bowl ad in 30 years, Coors Light’s Lights Out and recently championing Molson’s See My Name initiative. During her time on innovation Sofia was credited for transforming the company’s approach through faster go-to-market capabilities and developing a robust pipeline beyond beer.
Sofia has been recognized as Forbes Top 50 Entrepreneurial CMOs, Campaign’s Top 50 CMOs and Crain’s 40 Under 40. Her team’s work has won multiple awards including Cannes, One Show and D&AD. Most recently her team was recognized as the Effies US 2024 Top Marketer.
Sofia has a proven track record of creatively effective marketing - driving brands in culture, leading turn-arounds and building breakthrough innovations. She has 20 years of marketing and innovation experiences across multiple countries and industries, including 8 years at PepsiCo.
Sofia’s work has transformed brands like Miller Lite and Coors Light, with global campaign launches like Tastes Like Miller Time and Choose Chill. Her focus on creatively effective bold ideas has led to work like the High Stakes Beer Ad, Molson Coors first Super Bowl ad in 30 years, Coors Light’s Lights Out and recently championing Molson’s See My Name initiative. During her time on innovation Sofia was credited for transforming the company’s approach through faster go-to-market capabilities and developing a robust pipeline beyond beer.
Sofia has been recognized as Forbes Top 50 Entrepreneurial CMOs, Campaign’s Top 50 CMOs and Crain’s 40 Under 40. Her team’s work has won multiple awards including Cannes, One Show and D&AD. Most recently her team was recognized as the Effies US 2024 Top Marketer.