Executive Vice President and CMO Jennifer Chase leads the company’s data-driven marketing strategy for global brand awareness, demand generation and customer engagement. She is responsible for brand strategy and activation, product and industry marketing, go-to-market teams, analyst relations, communications, creative, paid media, digital marketing, events and executive briefing centers. Her 20-year journey at SAS spans both marketing and R&D. And her handson experience using SAS technology shaped her belief that carefully curated data, intelligently applied analytics and curious minds drive the best customer experiences. Chase also believes in the value of diversity to create a more equitable marketing organization.