Linda Boff
Chief Executive Officer
Said Differently
Linda Boff is the Chief Executive Officer of Said Differently, an award-winning creative, strategy, and customer experience company that serves clients better, faster, and less expensively through a unique on-demand talent network.
Said Differently has been named by AdWeek as one of the industry’s fastest-growing agencies. Since launching in 2020, the company’s talent network has grown to more than 3,500 creative and technology experts across the world. In 2022, Said Differently secured an unsolicited major capital investment from Falfurrias Capital Partners.
In 2024, Said Differently merged with global digital transformation company Brainvire, combining the two companies’ services to offer a true end-to-end digital transformation solution, from creative to tech integration and implementation. The combined global team has more than 1,100 full time employees in addition to its proprietary global talent network.
Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw global marketing, brand, content, digital, and sponsorships, while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network.
Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a past Chair of The Ad Council and a former member of the ANA Executive Committee and Marketing 50.
Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising an
Said Differently has been named by AdWeek as one of the industry’s fastest-growing agencies. Since launching in 2020, the company’s talent network has grown to more than 3,500 creative and technology experts across the world. In 2022, Said Differently secured an unsolicited major capital investment from Falfurrias Capital Partners.
In 2024, Said Differently merged with global digital transformation company Brainvire, combining the two companies’ services to offer a true end-to-end digital transformation solution, from creative to tech integration and implementation. The combined global team has more than 1,100 full time employees in addition to its proprietary global talent network.
Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw global marketing, brand, content, digital, and sponsorships, while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network.
Passionate about all things digital and the future of media and communications, Linda is recognized as one of today’s most influential marketing executives. She was on the 2024 Forbes list of the Most Entrepreneurial CMOs. In 2023, Adweek named Linda winner of their first B2B Innovation Lifetime Achievement Award. She was named 2017 AdWeek Grand Brand Genius, a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a past Chair of The Ad Council and a former member of the ANA Executive Committee and Marketing 50.
Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising an