George Felix
Chief Marketing Officer
Chili's
George Felix serves as senior vice president and chief marketing officer at Chili’s® Grill Bar. George is responsible for all U.S. Chili's brand marketing efforts. This includes
enhancing the digital Guest experience, menu innovation and bringing the Chili’s brand
to life across all marketing channels including advertising and social media. He also
oversees advanced analytics, which provides value across the organization by
leveraging the power of Guest, Team Member and business data and insights.
Before joining Brinker in July 2022, George was chief marketing officer of Tinder, where
he led the global brand vision, strategy, and marketing operations for the highest
grossing non-gaming app in the world.
Prior, he served as chief marketing officer of Pizza Hut U.S., where he oversaw
marketing, media and public relations for the brand. During his time at Pizza Hut, he led
the development of a new brand positioning and advertising campaign that helped
deliver three consecutive quarters of same-store sales growth including Pizza Hut’s best
quarter in over a decade.
Prior, George was director of marketing for KFC Global, where he was responsible for
the brand communications strategy and positioning across 140 countries. He also
served as director of brand communications for KFC U.S., leading national advertising,
media strategy, product packaging and restaurant merchandising. During his time in the
role, the brand grew sales for three consecutive years behind the award-winning ‘Return
of Colonel Sanders’ advertising campaign.
Prior to joining KFC, George worked in brand management at Procter & Gamble for six
years. During that time, he worked on the Old Spice brand where he led award-winning
advertising campaigns that returned Old Spice to the top of the deodorant and body
wash category in sales.
In 2018, Ad Age named Felix its Brand Marketer of the Year and in 2016 he made the
outlet 40 Under 40 list. During his career, he has been at the helm of several award-
winning campaigns including 14 Cannes Lions, four Effies and an Emmy for Best
Commercial. During Felix's tenure with KFC, the brand was named to Ad Age's 2016
Marketer A-List as one of the top 10 brands of the year.
George holds a bachelor’s degree from the University of Notre Dame and a master’s
degree from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business
School.
His favorite Chili’s dish? The Big Smasher
enhancing the digital Guest experience, menu innovation and bringing the Chili’s brand
to life across all marketing channels including advertising and social media. He also
oversees advanced analytics, which provides value across the organization by
leveraging the power of Guest, Team Member and business data and insights.
Before joining Brinker in July 2022, George was chief marketing officer of Tinder, where
he led the global brand vision, strategy, and marketing operations for the highest
grossing non-gaming app in the world.
Prior, he served as chief marketing officer of Pizza Hut U.S., where he oversaw
marketing, media and public relations for the brand. During his time at Pizza Hut, he led
the development of a new brand positioning and advertising campaign that helped
deliver three consecutive quarters of same-store sales growth including Pizza Hut’s best
quarter in over a decade.
Prior, George was director of marketing for KFC Global, where he was responsible for
the brand communications strategy and positioning across 140 countries. He also
served as director of brand communications for KFC U.S., leading national advertising,
media strategy, product packaging and restaurant merchandising. During his time in the
role, the brand grew sales for three consecutive years behind the award-winning ‘Return
of Colonel Sanders’ advertising campaign.
Prior to joining KFC, George worked in brand management at Procter & Gamble for six
years. During that time, he worked on the Old Spice brand where he led award-winning
advertising campaigns that returned Old Spice to the top of the deodorant and body
wash category in sales.
In 2018, Ad Age named Felix its Brand Marketer of the Year and in 2016 he made the
outlet 40 Under 40 list. During his career, he has been at the helm of several award-
winning campaigns including 14 Cannes Lions, four Effies and an Emmy for Best
Commercial. During Felix's tenure with KFC, the brand was named to Ad Age's 2016
Marketer A-List as one of the top 10 brands of the year.
George holds a bachelor’s degree from the University of Notre Dame and a master’s
degree from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business
School.
His favorite Chili’s dish? The Big Smasher