Ramon Soto is the senior vice president and chief marketing and communications officer at Northwell Health. He is responsible for the development and execution of Northwell’s brand strategy, as well as all aspects of marketing and communications, including public relations, digital engagement, strategic marketing, clinical marketing and customer acquisition. He leads Northwell’s mission-driven communication efforts tackling some of the most pressing issues, like gun violence prevention, women’s health, and health equity. Mr. Soto was recently elected to the Ad Council’s Board of Directors. He is also the president of Northwell Studios, which works with production companies, filmmakers and distributors to produce scripted and unscripted content that allows Northwell to tap into the power of storytelling and entertainment.