Tim Clark is Executive Vice President and Chief Brand Officer at NASCAR, shepherding a multitude of functions that help foster connections between America’s No. 1 motorsport and its growing fanbase.

From this post, Clark oversees the sanctioning body’s marketing, communications and content divisions in addition to NASCAR’s digital platforms including NASCAR.com, the NASCAR Mobile app, fantasy games, subscription products, UX and fan engagement.

Clark also leads NASCAR Studios – the sport’s dedicated hub for developing world-class on-demand content ranging from podcasts to original documentary projects like the 2024 Netflix docuseries NASCAR: Full Speed and the Sports-Emmy-Award-Winning Netflix documentary RACE: Bubba Wallace.

Additionally, Clark is responsible for NASCAR’s gaming strategy and creating fan engagement opportunities via esports and sports betting, including oversight of the eNASCAR brand.

In 2020, Clark led the creation and launch of the eNASCAR iRacing Pro Invitational Series in collaboration with iRacing. The virtual racing series filled the live sports void during the onset of COVID-19, and six of the seven races on FOX/FS1 now rank as the most-watched esports programs in television history.

Clark joined NASCAR in July 2012 to help oversee the re-launch of the digital platform after NASCAR brought its digital rights back in-house. Under his leadership, NASCAR Digital Media introduced fans to emerging engagement platforms such as augmented reality, virtual reality and 360-degree video.

In 2009, Clark joined GSI Commerce to lead marketing for online retailers such as Dick’s Sporting Goods and Hanes. Shortly after, he was responsible for managing sports league partnerships with the NFL, NBA, MLB, NHL and NASCAR.

Clark and his wife, Bita, live in Charlotte, N.C. with their son, Myles.